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41

THIS Is What Clients Want. Are You Delivering It?

Just got off the phone with one of my regular commercial writing clients after a semi-lovefest of good feelings. The Background: She calls me late one Friday and tells me she needs a sales sheet (8 ½ x 11, front and back) for a new program they’re promoting. She apologized for waiting to the last […]

42

Do You Quote By Hourly Rate or Flat Fee?

Pricing our commercial freelancing work. How do you do it? Me? I became a convert to the Flat Fee Channel (“All flat fees, all the time…”) some time back. Rates are best quoted within the context of a particular project. Tell a client your hourly rate is $100, without relating that rate to a specific […]

43

Are You a Businessperson/Writer or a Writer/Businessperson?

Put another way, is your business “a series of jobs” or a “profession”? (And yes, I know how most of the commercial freelancing pros who weigh in here would answer, and I’m counting on that…). Success as a commercial writer begins in the mind. I know, typical positive-thinking mumbo-jumbo, right? And not even terribly profound. […]

44

How Diversified Is YOUR Work “Portfolio”?

The economy is teetering. Huge financial institutions are crashing and burning. The government, afraid of the ripple effects of their demise, is debating a huge bailout. Unemployment is at its highest level in years. A lot of people struggling out there. And, through all this, happily, I’m busier than ever and enormously grateful I’m a […]

45

So, What Commercial Writing Projects Are You Working on These Days?

In my case, too many, if my long absence from the blog is any indication…. 😉 But that’s a good thing (the “being-busy”? thing, not the “not-blogging”? thing) . And I’ve taken my own advice (from the 7/22/08 post below) and started asking for more money, and no one’s balking. I’m telling you, when it […]