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What Was Your Most Unusual Commercial Writing Project?

Was doing a talk about commercial writing (www.wellfedwriter.com) recently when someone asked, “Isn’t writing for business pretty dull and uncreative?”? My reply? “I don’t glorify this field and won’t tell you you’ll get all your creative fulfillment from it. That said, I’m pleasantly surprised on a regular basis at the interesting, challenging – and dare I say, at times, fun – projects that cross my path.”? And to get paid so well for it? MmMmMm. Another reason to love this life (see previous post). But, when I tell most people I write commercially, the most common reply I get is, “Oh, technical writing?” Egad, no (not that there’s anything wrong with being a technical writer…). But, as we all know, it’s MUCH more fun than that…

Recently, I landed a most interesting gig (which I’ll actually showcase a bit more in May’s ezine). This BIG firm does marketing for retail establishments – fast food places, convenience stores, supermarkets, etc. They design, build, and come up with unique marketing strategies to maximize their profitability. This job entailed creating 150+ point-of-purchase displays to highlight tips, values, recipes, and product bundles (i.e., meal ideas) with an eye toward maximizing sales. I had to create a snappy headline and one line of equally catchy body copy. Ended up being 50+ hours over 6.5 days or so, and an exceptionally healthy hourly rate.

Unusual project. NOT my typical fare. But a good example of why I like this business: such a broad variety. So, it got me thinking about what commercial writing IS. I figured if I’ve had some unusual “don’t-fit-the-mold” projects, some of you have as well. Remember, commercial writing can be anything an organization has to create in the course of doing business.

Here’s a list of commercial writing projects that have crossed my path over the years:

Marketing brochures (from tri-fold to capabilities to corporate image), ad copy, newsletters, direct mail campaigns, web sites, sales sheets, sales letters, case studies, executive profiles, speeches, video scripts, radio spots, event scripting, on-hold message scripting, CD-ROM scripting (did the commemorative CD-ROM for the Korean Veterans Memorial in D.C. – very cool), slogan/tagline concepting, annual reports, trade articles, press releases, and more that elude me right now…

So, what have I missed here that you’ve done? And what’s the most fun or unusual well-paying commercial gig you’ve ever landed?