Entries by Peter Bowerman

Is Your Website Bio Creating Trust or Indifference? (Guest Post)

Thanks, Stephanie, for a great post on a rarely-discussed component of our freelance copywriting web sites. It’s all about having everything on your site (yes, even the information about YOU) geared towards those things your visitors/prospects really care about—not just talking about ourselves. When your clients, or your clients’ clients, visit a page you’ve written, […]

Has “Busyness” Become an Excuse for a Lack of Professional Courtesy?

A commercial-writing coaching client of mine recently sent me this missive about the outcome of a quote she’d given a prospect for a freelance copywriting project. I quoted, then called/left a voicemail, then emailed (waiting a few days to a week between each). The company never wrote me back. It’s frustrating because it’s so rude […]