The Well-Fed Writer

What is Freelance Commercial Writing?

Jennifer Mattern — Tue, 03 Feb 2026 22:35:44 +0000

Every company that launches a product, builds a website, communicates with customers, attracts investors, or manages its public reputation relies on writers. Much of that work is taken on by independent professionals who understand not only how to write, but how to reach business goals with that writing. This kind of work is known as ... Read more

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Business Cards for Freelance Writers: 5 Examples to Inspire Your Own

Jennifer Mattern — Mon, 27 Oct 2025 13:34:21 +0000

A Well-Fed Writer Newsletter subscriber, Steven Cohen, asked to see examples of business cards for freelance writers. This post will share examples of business cards submitted by our fellow freelance commercial writers, including Cohen’s own, that you can use as inspiration for creating or updating your business cards. But first… let’s talk about whether or ... Read more

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Tips for Interviewing High-Profile Executives

Jennifer Mattern — Wed, 02 Jul 2025 19:07:19 +0000

Interviewing skills don’t only apply to journalists. As a freelance commercial writer, projects might require you to interview your own clients. That could mean pulling quotes for press releases, ghostwriting blog posts for business owners, ghostwriting trade features on behalf of clients, and much more. If interviewing isn’t something you’re accustomed to yet, no worries. ... Read more

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Book Marketing Plan Outline for Indie Authors

Jennifer Mattern — Mon, 31 Mar 2025 10:00:35 +0000

When preparing to market a new book, it’s important to create a marketing plan to guide your promotional work and help you reach the right readers and buyers. If you aren’t sure what that plan should include, you can start with this book marketing plan outline to point you in the right direction. This ... Read more

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Client Posses and Perpetual Edits: When It’s Time to Say “No More”

Jennifer Mattern — Mon, 24 Mar 2025 14:32:30 +0000

Imagine finishing a web copywriting project, getting approval from your client, getting paid, and feeling the satisfaction that comes with that. Now imagine that client comes back weeks later asking for additional edits on that approved copy, all because their spouse, friend, or nephew read it and thought it could be spruced up. Scratch that. ... Read more

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Use Ancillary Products to Promote Your Book (and Earn More Money)

Jennifer Mattern — Mon, 17 Mar 2025 09:35:41 +0000

Are you earning as much as you want to from your indie published books? Many authors aren’t happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book’s ... Read more

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The Next Chapter: What’s Changed & What to Expect

Jennifer Mattern — Mon, 10 Mar 2025 17:21:27 +0000

Things are changing at the Well-Fed Writer, but hopefully in good ways. The blog is back. The newsletter will continue. There’s a new LinkedIn page to feature older and new shorter content. The books aren’t going anywhere (and will have new editions down the line). For the most part, what you love about the Well-Fed ... Read more

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A Well-Fed Retirement: Celebrating Peter Bowerman’s Impact on Freelance Writers

Jennifer Mattern — Mon, 03 Mar 2025 15:00:24 +0000

Peter Bowerman is retiring. I’ve known this for a while, but some days it’s still tough to wrap my head around. Peter has been a constant in my freelance career–serving as inspiration, being a positive influence, and offering a friendly and supportive ear. I have copies of every version of The Well-Fed Writer. We’ve repeatedly ... Read more

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Big Changes Coming: Retirement Means Passing the Baton

Peter Bowerman — Mon, 17 Feb 2025 12:49:33 +0000

As the old saying reminds, “Everything has a season…” My season as a commercial writer and author of books on the subject is coming to a close. For the past year or so I’ve been pretty much retired. Yes, I’ve still published the E-PUB, and done a little coaching, but it’s been a while since I’ve ... Read more

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Well-Fed for Life: How to Invest in (Cash) Cows

Peter Bowerman — Wed, 17 Jun 2020 19:58:22 +0000

I’ve been working with a financial planner for close to 20 years now, and it’s one of the best decisions I ever made. I’ve come to realize how important regular investing is, and not just because it’s a “savings program.” For me, investing has become habit; I consider my monthly investments like any other financial ... Read more

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