Profitable - By Design!

Tapping the Writer/Designer Partnership Goldmine

Table of Contents

Introduction

First- & Second-Level Creative Partners

Why Do Graphic Designers Hire Writers?

Why Form These Alliances?

What Are a Graphic Designer’s Challenges?

What You Need to Bring to the Table

Good Graphic Designers LOVE Good Copywriters

When Designers Proactively Generate Work for You

How to Find Graphic Designers (& Sample Email Templates/Phone Scripts!)

The Small-Town Challenge

When You Bring Work to the Designer

Four Graphic-Designer Candidate Scenarios

The Proposal Process

The Working Process

The Copy-Flow Process

The Billing Process

Once Removed: When Designers Limit Client Contact

In Their Own Words: Three Designers Speak Up

What Makes for “Good Copy”? (Sample Review)

Summary