Where commercial writers* hang out
* a.k.a. copywriters, business writers, corporate writers or marketing writers…


NEWS PEGS

 

To make your job as a journalist or book reviewer even easier, consider some of the following “news pegs” for this subject: 

1) GOODBYE, STARVING WRITER: The topic speaks to all seasoned and aspiring writers, eager to demolish the cliche of the “starving writer.” Here’s a bona fide way to earn $50-125+ an hour as a writer. Most people would imagine that, typically, companies large and small would handle all their writing needs in-house, and that’s absolutely not the case. Sure, plenty do, but downsizing and outsourcing has many companies runner leaner than ever and replying on experienced (and well-paid) freelancers to help them.

2) AT-HOME MOMS: For the many at-home Moms who know they’re good writers, and who, as much as they love being Moms, would love to leverage their past career experience into a flexible, lucrative full- or part-time income, this topic has appeal. Many approach their old company or industry, and position themselves as the insider who knows the business, the culture, the vernacular, and, as such, has no learning curve and minimal “ramp-up” time. See http://www.wellfedwriter.com/moms.shtml.

3) HOME-BASED BIZ: The home-based business movement is huge and growing by the day. For those who know they write well, and want to channel that skill into a profitable direction and do it all from their home can find rich opportunities in this field.

4) "MATURE" AMERICA: The combination of healthy income potential and “on-my-own-terms” lifestyle flexibility makes this field an appealing draw for those either nearing or smack dab in the midst of “retirement.” And given the vast array and volume of commercial work out there, for many, it’s simply a matter of re-directing past career experience into a profitable writing direction.

5) CORPORATE FLIGHT: As more people leave the ranks of the conventionally employed (by choice or not...), many are seeking to recapture true quality of life, something that often comes as part of working for oneself. Again, one can leverage past industry experience to carve out a new life rich in time, flexibility and handsome income. And many further discover that while they may have hated their jobs in X industry, simply writing about that industry from the comfort of their home, and on their terms, is a whole different ball game.

6) BAD BUSINESS WRITING: In the past year, the media has highlighted the sad state of writing skills in the business world. This reality represents a golden opportunity for those who CAN write well to help corporate America communicate better. (See: The New York Times, December 7, 2004: “What Corporate America Can’t Build: A Sentence,” by Sam Dillon)


Info Central
And don’t forget the section you just came from, “Media Resources” – offering a ton of useful tools to help you put together an article, blurb, mention, or interview: Author pix, book cover art, press release, FAQs, sample chapter, tables of contents, cut ‘n paste promo blurbs, author bio, sample radio interview, and much much more…
http://www.wellfedwriter.com/media.shtml

 

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