Put another way, is your business “a series of jobs” or a “profession”? (And yes, I know how most of the commercial freelancing pros who weigh in here would answer, and I’m counting on that…).
Success as a commercial writer begins in the mind.
I know, typical positive-thinking mumbo-jumbo, right? And not even terribly profound. But hang with me here.
I was thinking about how I started in this business of lucrative commercial copywriting 15 years ago, and realized that how I viewed this business and how I entered the profession has made all the difference. A dear writer friend of mine who does mostly magazine work likes to say, not unkindly, that I’m a businessperson first and a writer second. She’s not implying I’m not a good writer (perish the thought…), just that if I were a “pure” writing animal, I’d probably be writing feature stories or novels. Or would at least have started out that way. Fair enough.
When I discovered this field back in the early 90s after stumbling on Bob Bly’s, Secrets of a Freelance Writer, it was an epiphany. You mean companies actually hire freelance writers to execute many writing projects and pay them far more than typical “freelance writer” rates? Who knew? I’d wanted to be a writer, but wasn’t willing to starve at it. Proof, perhaps of my friend’s gentle charge of “businessperson/writer” not the other way around. Anyone who was a pure writer would relish starving – at least for a few years anyway.
But, not me. I looked at it dispassionately. I enjoyed writing, knew I was good at it, but I didn’t live and breathe it (remember: NO writing background, experience, or paid jobs before I started out). Nonetheless, I had long been on the lookout – perhaps unconsciously – for a way to turn that aptitude into a career. Once I read Bly’s book, I was hooked. This was how I was going to do it.
I know many of you have heard this story before, but the point here is this: Right out of the gate, and with zero starving-writer experience under my belt, I looked at this field as a true pay-all-the-bills career. It wasn’t a hobby. It wasn’t a lark. It wasn’t a supplement to other less-lucrative writing. It was my profession.
As a result, from day one, it wasn’t playtime. It was serious. And I think that’s made all the difference in how it’s turned out. But, that was MY path. There’s not a thing wrong with coming at it any other way, but I say the initial foundational perception of your business may have a lot to do with its outcome.
Many who come to this field were writers first, and came to this field as a way to make more money, crafting a mix of both jobs. I’d never say they’re not as serious as I am, but am curious as to their perceptions of how it unfolded for them.
I’m not 100% sure of the point I’m trying to make here, but my gut tells me it’s a good conversation-starter… 😉
How did you come to this field, as a businessperson/writer or a writer/businessperson?
If the former, what impact did that initial perception have on your ultimate success?
If it was writer first, and you’re successfully established now, was there a point at which it became more serious?
And what advice would you give other “pure writers” about making this a serious career instead of just a series of jobs?