Posts tagged as:

Peter Bowerman

Are You Guilty of “Esoterrorism”?

August 10, 2011

Got this great guest post from Wisconsin FLCW Clayton Grow. Great message certainly for all the commercial freelancers writing for technical client, but really applicable to ANY of us. Every industry has its jargon and corporate-speak, and even if it’s not technical, it can still be just as incoherent to an uninitiated reader. And that’s [...]

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Generalist vs. Specialist, Part Two: FREE Webinar September 17th!

September 12, 2009

Back in July on this blog, we explored the age-old issue for commercial freelancers: In my commercial copywriting business, should I be a generalist or a specialist? (Read it here).
And when economic times are tough, it takes on even more importance. Which strategy is better in tight times? we ask. Well, grab a seat [...]

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