In the November E-PUB (here and adapted below), I wrote a piece about finding commercial writing jobs in unlikely places. Thought I’d make it blog post, in order to collect your stories about landing copywriting work in cool and unplanned ways.
I love it when work comes from unexpected directions. In The Well-Fed Writer, I talk about picking up a big marketing brochure after chatting up a guy over chips and dip at a party.
And a few years back, I landed a year’s worth of commercial freelancing work from a big charity (probably $10K, all told), after a serendipitous chat I had with a friend in another social setting. We knew each other, but not professionally, and once she discovered what I did, it was a few short steps (and yes, beating out the competition) to a pile of work.
Back in the June E-PUB, I ran a fun piece about a commercial writer making contact with a prospect while playing online Scrabble!
I recalled all this when I got a note from another freelance copywriter, who wrote:
On and off, I erroneously get phone calls meant for another local business. Today the sales/marketing person called me to see what could be done to resolve this. As we were talking, I asked him what their business does. They do tech stuff: web design, databases, maintenance, support, etc. I have a lot of tech writing experience, so I told him a bit about my freelance commercial writing business. He said they’re always looking for good writers, so I’ll be staying in touch.
You just never know when you might run across a potential lead, even in an unconventional way! It’s good to think outside the box and always be open to opportunities that might randomly come along. I was reminded today that potential business really is everywhere around us, and that when we just put the word out about what we do, the work somewhat easily comes our way (assuming we have good writing skills, of course…).
And while it hasn’t turned into work for her yet, to find, through a wrong number, a prospect who regularly uses copywriters? That’s not only a real long shot, but a golden lead as well, and one well worth following up on.
And she’s right. We often get so focused on prospecting only in the “right” places, that we overlook opportunities right under our noses. Doesn’t mean we should turn into obnoxious self-promoters, aggressively hitting up our friends at every turn. But keeping our radar up for opportunities in non-business settings, is never a bad idea.
Have you picked up work in unconventional ways? If so, can you share some stories?
Do you keep your radar up when you’re in non-prospecting settings?
Have you landed work from someone you’ve known a long time, but never in a professional capacity? (friend, relative, someone at the gym, a club you belong to, etc.)?
Any strategies you’ve used to keep you alert to hidden opportunities?
Want to be a guest blogger on TWFW Blog? I welcome your contribution to the Well-Fed writing community! Check out the guidelines here.
Okay, maybe not quite that definitive, but close. Suffice to say, a sticky situation the likes of which I rarely find myself in. After all, one of the best things about commercial freelancing is that payment issues are rare. 30 days or less has absolutely always been the norm for me in 95% of cases.
Was contacted a few months back by a commercial writing client I’d done work for in the past. Successful businessman starting a new venture and needing a marketing brochure for it. He’s a hands-on guy (translation: major micro-manager), but not obnoxious about it. And willing to pay for someone’s attention.
In addition to the brochure (just a four-pager), I ended up crafting a name and tag line for the venture as well. Settled for $1000 for the both, which though a lot lower than I should have gotten (good blog topic in that …), they took me, probably, a total of a 2-3 hours to do – I actually came up with the name during a meeting – so I won’t gripe too much.
Anyway, because I’d done plenty of work with this client in the past and never had a problem getting paid, I didn’t get an upfront deposit. I’d say, “Mistake!” but given the track record, it really wasn’t. And hindsight’s always 20/20. That said, it may not be a bad move, given the climate we’re in, to go with upfront deposits from all clients until things get less dicey.
Well, my guy calls me after I’d sent an invoice for the total (we’d discussed it before I’d billed him) with some disturbing news: His credit line with the bank (to cover operational expenses of getting this new venture up and running) had been revoked. It’s one of the more common by-products of the economic slide we’re in the midst of. Banks just aren’t willing to get any more extended.
Add to that that revenues from his main business are off. So, suddenly, he can’t pay my invoice – at least not right away. So, we set up a schedule, with roughly 30% due on X date, about 40% due two weeks later, and the final 30% due about three weeks after that. Deadline One (a Monday) comes and goes. No check. But, that Friday, he calls me. And that’s key. As long as people are communicating with me, I’ll cut them a world of slack. Shows good faith, accountability, and integrity.
We’re going to have to rework the timetable, he says. I tell him I’m happy to work on a schedule of $500 here and $500 there. He says great, that he’ll be get back to me. It’s been about seven days (and a holiday in there) and I haven’t heard from him, and if I don’t in a few more days, I’ll be in touch. Bottom line, while I’m not terribly pleased, I’m not worried either. I know he’s good for it.
Ever had a situation like this or similar? What did you do?
What are some of the valuable lessons you’ve learned from your experiences?