Was doing a talk about commercial writing (www.wellfedwriter.com) recently when someone asked, “Isn’t writing for business pretty dull and uncreative?”? My reply? “I don’t glorify this field and won’t tell you you’ll get all your creative fulfillment from it. That said, I’m pleasantly surprised on a regular basis at the interesting, challenging – and dare I say, at times, fun – projects that cross my path.”? And to get paid so well for it? MmMmMm. Another reason to love this life (see previous post). But, when I tell most people I write commercially, the most common reply I get is, “Oh, technical writing?” Egad, no (not that there’s anything wrong with being a technical writer…). But, as we all know, it’s MUCH more fun than that…
Recently, I landed a most interesting gig (which I’ll actually showcase a bit more in May’s ezine). This BIG firm does marketing for retail establishments – fast food places, convenience stores, supermarkets, etc. They design, build, and come up with unique marketing strategies to maximize their profitability. This job entailed creating 150+ point-of-purchase displays to highlight tips, values, recipes, and product bundles (i.e., meal ideas) with an eye toward maximizing sales. I had to create a snappy headline and one line of equally catchy body copy. Ended up being 50+ hours over 6.5 days or so, and an exceptionally healthy hourly rate.
Unusual project. NOT my typical fare. But a good example of why I like this business: such a broad variety. So, it got me thinking about what commercial writing IS. I figured if I’ve had some unusual “don’t-fit-the-mold” projects, some of you have as well. Remember, commercial writing can be anything an organization has to create in the course of doing business.
Here’s a list of commercial writing projects that have crossed my path over the years:
Marketing brochures (from tri-fold to capabilities to corporate image), ad copy, newsletters, direct mail campaigns, web sites, sales sheets, sales letters, case studies, executive profiles, speeches, video scripts, radio spots, event scripting, on-hold message scripting, CD-ROM scripting (did the commemorative CD-ROM for the Korean Veterans Memorial in D.C. – very cool), slogan/tagline concepting, annual reports, trade articles, press releases, and more that elude me right now…
So, what have I missed here that you’ve done? And what’s the most fun or unusual well-paying commercial gig you’ve ever landed?
I was in downtown Atlanta a few weeks back, delivering a few seminars at a writers conference. I loooove getting out from behind my computer and mingling with the rest of humanity (and when they’re paying me, even better…). It’s part of the variety that makes me love this life I (we) have.
Well, apparently, that love and appreciation for My Pretty Cool Life came through loud and clear to one of the attendees of my morning session on self-publishing. After the talk, sitting at my book table, this gentleman approached with a lovely bit of good news: He was a freelancer who did the regular Why I Love My Job feature for the Atlanta Journal-Constitution, and I sure seemed to fit that profile. Would I like to be the subject of a future half-page instalment of the series? “Is this a trick question?” I asked, smiling. Like, duh.
He came by last Thursday to do the interview and snap a few, and that’ll be coming up some Sunday in May, I’m told. Yay. Of course, it got me thinking about how good I have it. There’s a special moment I have every morning (after rising about 8, 8:30, and commuting 15 feet to my office) when I’m sitting at my computer answering email. Big windows frame trees and more trees, and let the morning sun stream in. I always stop and think about everyone out on the highway, struggling through gridlock on their way to an airless, windowless, soulless cubicle for the next 8-10 hours, and then back in the car for Round 2 and on to fight crowds at the grocery, gym, and dry cleaners, etc.
I thank my lucky stars I am not among their ranks and wish this life for them. To live life on one’s own terms. To rise or crash on your clock, not someone else’s. To take a day, week or month off when you say (as long as you can pay your bills). Yeah, I know, you folks still working for The Man don’t really want to hear all this, but hey, if it helps you get to this place quicker… I joke sometimes – but I’m more than half-serious – that while my Well-Fed Writer titles are ostensibly about writing, they’re really about lifestyle. I just happen to do that with writing.
If you’re living the freelance dream, what part of it puts that quiet, contented smile on your face or even makes you downright giddy?