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One Big Reason Why Commercial Writing Pays Better and Resists “Off-Shoring” (and Why this Other Kind of Writing Doesn’t…)

November 8, 2011

Okay, possibly just a “mental gymnastics” piece, but you be the judge…;)
Read an interesting book recently: Drive – The Surprising Truth About What Motivates Us, by Daniel Pink (author of Free Agent Nation and A Whole New Mind). While some of the stuff was a bit obvious (e.g.; money/prestige/titles doesn’t motivate everyone…no kidding), [...]

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Poorly Thought-Out Marketing Materials Are Everywhere (and with BIG Names on Them…)

April 27, 2009

So, I get my monthly cell phone bill from Verizon (yeah, I’m naming names; maybe someone will forward this to them and they’ll get their act together…). So, in it were a few of these slick little inserts. One of them had this headline: “Get Mobile Broadband on the Nation’s Largest 3G Network!”
The copy [...]

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Design: Graphically Designing | Development: Gamajo Tech