Posts tagged as:

generalist

The Secrets to Landing and Keeping Repeat Clients…

October 25, 2010

Got this email from a relatively new commercial freelancer recently:
My fledgling commercial writing business, launched in 2007, is alive after fits and starts. Upon reflection, I realize I haven’t had much repeat writing business from clients. In addition to commercial freelance writing, I also do marketing and magazine articles. The magazine keeps re-hiring me, [...]

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“Niche or Die!” (Really? You Sure About That?)

August 10, 2010

So, I’m in the midst of series #5 of my commercial freelancing group coaching program (as I write this) – geared towards business copywriters just starting out. Not surprisingly, one of the BIG bugaboo issues for newbies is “niche.” Seems you can’t spit these days without hitting a guru or two who’ll adamantly assert, chopping [...]

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“Start Making $300 an Hour as a Copywriter in Just Seven Days!”

April 27, 2010

Wow. That sure sounds like an opportunity tailor-made for me. I’m a pretty good writer (I mean, my Mom’s told me so, and that’s good enough for me!). And I’d sure love to turn that skill into “$300 an hour”! That’s what they promised in this copywriting program I saw on the Internet. And it [...]

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Generalist vs. Specialist, Part Two: FREE Webinar September 17th!

September 12, 2009

Back in July on this blog, we explored the age-old issue for commercial freelancers: In my commercial copywriting business, should I be a generalist or a specialist? (Read it here).
And when economic times are tough, it takes on even more importance. Which strategy is better in tight times? we ask. Well, grab a seat [...]

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