Posts tagged as:

direct mail

One Big Reason Why Commercial Writing Pays Better and Resists “Off-Shoring” (and Why this Other Kind of Writing Doesn’t…)

November 8, 2011

Okay, possibly just a “mental gymnastics” piece, but you be the judge…;)
Read an interesting book recently: Drive – The Surprising Truth About What Motivates Us, by Daniel Pink (author of Free Agent Nation and A Whole New Mind). While some of the stuff was a bit obvious (e.g.; money/prestige/titles doesn’t motivate everyone…no kidding), [...]

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Which Has Been More Effective for You – Direct Mail or Email Marketing?

June 8, 2009

In the June 2009 issue of The Well-Fed E-PUB, I ran a piece summarizing copywriting guru Marcia Yudkin’s take on direct mail marketing vs. email marketing. Marcia came down on the side of using direct mail marketing to promote a commercial freelancing business, and for these reasons:
1) If you irritate a client with your email, [...]

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