Posts tagged as:

copywriting

The Confidence Conundrum: How a Newbie Writer Builds Enough to Succeed…

August 31, 2010

In my first commercial freelancing group coaching series, one of the participants said: “I think my biggest problem is uncertainty. I prefer feeling confident about what I’m doing – to be able to do it with authority, and I just haven’t been able to reach that point so far. I’m always afraid I’ll do it [...]

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Run Into This Promising (and Increasingly Common) Client Scenario Out There?

July 8, 2010

So, I was talking the other day with one of the graphic designers I’ve collaborated with in my commercial writing business for years. She’d recently picked up a new client – a big company selling something people have to have, and targeted to a specific demographic – one that’s been making money hand over fist [...]

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Simon Says: “People Don’t Buy What You Do; They Buy Why You Do It…”

June 2, 2010

A little intellectual gymnastics – with possible real-world application to the commercial freelancing business….
So, I was clicking through a few links I found on a writer friend’s web site the other day, and came across this guy, Simon Sinek (pronounced, unfortunately, “cynic,” though he’s anything but that…), whose site is “Start With Why.”
Very provocative stuff, [...]

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Ever Had to Sign a “Non-Compete” Agreement Like This One?

May 13, 2010

Got an interesting note from a commercial freelancer recently:
Recently (and perhaps because of the recession) I’ve been asked to sign non-compete agreements from agencies I work with. The first time I was asked, I said no—and lost the account. Now I’m being asked again, and it happens to be a fairly substantial client.
I have [...]

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Growth in Temps: Bad Sign for Employees, Good Sign for Freelancers

February 16, 2010

Saw an interesting bit in the Associated Press this morning entitled: “Use of temps may no longer signal permanent hiring” (link).
Here’s an excerpt:
When employers hire temporary staff after a recession, it’s long been seen as a sign they’ll soon hire permanent workers. Not these days. Companies have hired more temps for four straight [...]

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Got a Place to Flee to from Home Office Distractions?

January 12, 2010

So there’s this cool space not too far from me here in Atlanta called Strongbox West. Geared to freelancers of all stripes, it’s a place to escape to when you want to flee the claustrophobically-closing-in four walls of the home office and get some work done while in the company (or at least the proximity) [...]

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