Posts tagged as:

copywriter

An Ode to “Good Clients” (i.e., Virtually All of Mine…)

March 10, 2011

I just got off the phone with one of my favorite commercial writing clients – someone who embodies what I like about most of my clients: she always thinks of me first when writing comes up (who wouldn’t love that?); values my contributions; respects me and my process; gives me enough time, attention, and input [...]

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How Would You Deal With Such an Unpleasant Client?

November 17, 2010

Recently got an email from a new commercial writer up North. All you experienced folks, if you’re like me, you’ll be saying, “Oh, just let me at this guy…” She wrote:
I’m writing a web site for a logistics company, a family business run by a nice guy in his early twenties. It’s my first job [...]

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Run Into This Promising (and Increasingly Common) Client Scenario Out There?

July 8, 2010

So, I was talking the other day with one of the graphic designers I’ve collaborated with in my commercial writing business for years. She’d recently picked up a new client – a big company selling something people have to have, and targeted to a specific demographic – one that’s been making money hand over fist [...]

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How Do You Respond to Prospects Who Make Requests Like These?

June 21, 2010

So, I got an email the other day from a reader in the Northeast whose note underscored an issue we commercial freelancers wrestle with all the time. While this particular case seems a bit more straightforward (see my reply below), variations on this scenario can present challenges to writers like us. As a result, I’d [...]

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“Start Making $300 an Hour as a Copywriter in Just Seven Days!”

April 27, 2010

Wow. That sure sounds like an opportunity tailor-made for me. I’m a pretty good writer (I mean, my Mom’s told me so, and that’s good enough for me!). And I’d sure love to turn that skill into “$300 an hour”! That’s what they promised in this copywriting program I saw on the Internet. And it [...]

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Be a Good Storyteller, Be a Better Copywriter

April 13, 2010

I was sitting with a client the other day in a marathon on-site session. We were putting together a high-level presentation for a major executive pitch coming up in a few days. They’d brought me in because the presentation, in its current form – for the most part cut-‘n-pasted from an earlier version – just [...]

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