Posts tagged as:

commercial writer

Take a Customer Service Lesson from this Amazing Company…

February 2, 2012

So, check this out… I few months back, I finally got around to returning a pair of sweatpants to Lands’ End that I’d bought a few years back to exchange for a new pair. They’d lost their elasticity in the waist, which made them droopy and draggy. And hey, when you’re a work-at-home commercial writer, [...]

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Ever Landed Copywriting Gigs in Unusual Ways (Like These Folks Have)?

December 5, 2011

In the November E-PUB (here and adapted below), I wrote a piece about finding commercial writing jobs in unlikely places. Thought I’d make it blog post, in order to collect your stories about landing copywriting work in cool and unplanned ways.

I love it when work comes from unexpected directions. In The Well-Fed Writer, I talk [...]

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Stories Like This Prove Big Companies Don’t Always Have Their Act Together…

May 23, 2011

So, I went out for a lunch the other day to my local Jason’s Deli. Pretty big chain – good, thick Dagwood-style sandwiches, great salad bar, etc. And no, I’m not getting free coupons for plugging them here. Just giving credit where it’s due, since I’m about to do the opposite as well…
Anyway, so while [...]

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Carve a Niche & Build Your Own Demand through “Query-Free Freelancing” (Guest Post!)

March 31, 2011

PB NOTE: I’m delighted to have Jennifer Mattern as our first guest blogger in this go-round (AND to have this piece be part of her virtual blog tour). Jennifer, the founder of the critically acclaimed AllFreelanceWriting blog, is a consummate freelance professional and someone with a wealth of knowledge and experience in all aspects of [...]

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An Ode to “Good Clients” (i.e., Virtually All of Mine…)

March 10, 2011

I just got off the phone with one of my favorite commercial writing clients – someone who embodies what I like about most of my clients: she always thinks of me first when writing comes up (who wouldn’t love that?); values my contributions; respects me and my process; gives me enough time, attention, and input [...]

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What Do You Think of “The Salad Dressing Rule”?

December 7, 2010

Got an email recently from a reader with a concern (and frustration…) we’ve all come up against at some point in our commercial writing careers. He wrote:
The challenge that’s just unnerving me is how to shift prospects’ minds from thinking they can do the writing themselves instead of paying a commercial freelancer $100+ an [...]

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