Posts tagged as:

commercial copywriting

Might This Guy’s Process Win You More – and More Loyal – Clients?

January 6, 2011

Had a chat recently with a commercial freelancer with whom I had a long-term mentoring relationship last year. Our goal was to give his business-building efforts some serious structure and discipline (i.e., regular cold calling and ongoing follow-up), as he ramped up a former part-time commercial copywriting practice to full-time and operational.
As of late [...]

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The Secrets to Landing and Keeping Repeat Clients…

October 25, 2010

Got this email from a relatively new commercial freelancer recently:
My fledgling commercial writing business, launched in 2007, is alive after fits and starts. Upon reflection, I realize I haven’t had much repeat writing business from clients. In addition to commercial freelance writing, I also do marketing and magazine articles. The magazine keeps re-hiring me, [...]

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Got This Fun, In-Demand and Lucrative Copywriting Specialty in Your Project Mix?

September 27, 2010

So, suddenly I’ve been thinking a lot about case studies. For starters, I just finished a big one and it consumed a big chunk of my commercial writing life (details in the July and August ezine “Appetizer” courses).
Then, my friend Casey Hibbard (The Case-Study Queen), announced she’s offering a six-month intensive case-study coaching program [...]

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What Would You Do About a Client Like This One?

January 29, 2010

Got a note from a fellow commercial writer recently. She wrote:
I have a client who’ll give me two or three days to write something (when I really need a week), insisting such a tight deadline is necessary, and then take a week to review it, revealing the deadline wasn’t real after all. I know they’re [...]

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Generalist vs. Specialist, Part Two: FREE Webinar September 17th!

September 12, 2009

Back in July on this blog, we explored the age-old issue for commercial freelancers: In my commercial copywriting business, should I be a generalist or a specialist? (Read it here).
And when economic times are tough, it takes on even more importance. Which strategy is better in tight times? we ask. Well, grab a seat [...]

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Let Them Keep Thinking Writing is a Dead-End Game (More for Us…)

April 8, 2009

A reader recently sent me a link to an interesting piece in The Week, entitled “Is Writing for the Rich?” It was written by the editor himself, Francis Wilkinson, who concluded that the future of freelance writing is mighty bleak, and that, given the unfortunate current financial calculus of the craft, it’s become a field [...]

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