Posts tagged as:

commercial copywriting

This Writer’s Clients Give Him a Check Every Month (Thanks to a Tough Economy…)

June 30, 2011

So, a few months back, in the April 2011 Well-Fed E-PUB, I ran the following Main Course about retainers from Visalia, CA commercial freelancer Tim Lewis (tim@tlcopy.com, http://www.tlcopy.com).
Retainers – essentially a guaranteed monthly income from a commercial writing client – can be wonderful things. Not to mention especially welcome in a tough economy – [...]

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Got a Guest Post for The Well-Fed Writer Blog? (Now Three Years Old!)

March 29, 2011

Okay, so I tried this waaaaaaay back when, shortly after the blog’s launch – asking for guest posts. Got a few submissions from my fellow commercial freelancers, but after a while, things sort of fizzled out. And yours truly had to load that big blog burden back on my shoulders. I know, get out your [...]

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An Ode to “Good Clients” (i.e., Virtually All of Mine…)

March 10, 2011

I just got off the phone with one of my favorite commercial writing clients – someone who embodies what I like about most of my clients: she always thinks of me first when writing comes up (who wouldn’t love that?); values my contributions; respects me and my process; gives me enough time, attention, and input [...]

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This Writer’s Landing a Ton of Work Doing What So Many Companies Need…

February 8, 2011

Caught up with a commercial writing chum of mine on the West Coast recently (we’ll call him Joe). He told me about all the work he’s landed with his latest client. So many good lessons for commercial writers in his story, I just had to share it.
Joe landed the client through a friend. Do your [...]

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Might This Guy’s Process Win You More – and More Loyal – Clients?

January 6, 2011

Had a chat recently with a commercial freelancer with whom I had a long-term mentoring relationship last year. Our goal was to give his business-building efforts some serious structure and discipline (i.e., regular cold calling and ongoing follow-up), as he ramped up a former part-time commercial copywriting practice to full-time and operational.
As of late [...]

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The Secrets to Landing and Keeping Repeat Clients…

October 25, 2010

Got this email from a relatively new commercial freelancer recently:
My fledgling commercial writing business, launched in 2007, is alive after fits and starts. Upon reflection, I realize I haven’t had much repeat writing business from clients. In addition to commercial freelance writing, I also do marketing and magazine articles. The magazine keeps re-hiring me, [...]

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