Posts tagged as:

commercial copywriter

What’s a Commercial Freelancer to Do about Health Insurance?

February 24, 2011

After getting yet another email a few weeks back from a reader, suggesting a post on health insurance for freelancers, figured it was time. I know this is a hot button issue for any commercial freelancer, often looming as one of the key issues giving salaried employees/aspiring commercial writers pause when considering the leap to [...]

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What Do You Think of “The Salad Dressing Rule”?

December 7, 2010

Got an email recently from a reader with a concern (and frustration…) we’ve all come up against at some point in our commercial writing careers. He wrote:
The challenge that’s just unnerving me is how to shift prospects’ minds from thinking they can do the writing themselves instead of paying a commercial freelancer $100+ an [...]

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How Would You Deal With Such an Unpleasant Client?

November 17, 2010

Recently got an email from a new commercial writer up North. All you experienced folks, if you’re like me, you’ll be saying, “Oh, just let me at this guy…” She wrote:
I’m writing a web site for a logistics company, a family business run by a nice guy in his early twenties. It’s my first job [...]

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“Niche or Die!” (Really? You Sure About That?)

August 10, 2010

So, I’m in the midst of series #5 of my commercial freelancing group coaching program (as I write this) – geared towards business copywriters just starting out. Not surprisingly, one of the BIG bugaboo issues for newbies is “niche.” Seems you can’t spit these days without hitting a guru or two who’ll adamantly assert, chopping [...]

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Poorly Thought-Out Marketing Materials Are Everywhere (and with BIG Names on Them…)

April 27, 2009

So, I get my monthly cell phone bill from Verizon (yeah, I’m naming names; maybe someone will forward this to them and they’ll get their act together…). So, in it were a few of these slick little inserts. One of them had this headline: “Get Mobile Broadband on the Nation’s Largest 3G Network!”
The copy [...]

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Do You Quote By Hourly Rate or Flat Fee?

December 15, 2008

Pricing our commercial freelancing work. How do you do it? Me? I became a convert to the Flat Fee Channel (“All flat fees, all the time…”) some time back. Rates are best quoted within the context of a particular project. Tell a client your hourly rate is $100, without relating that rate to a specific [...]

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