There IS No “Copywriting Industry”…

March 5, 2015

Relax. No, our field hasn’t suddenly shut its proverbial doors. No, all companies haven’t suddenly stopped hiring folks like us. Nothing that earth-shattering (or ridiculous). Rather, the above semi-apocalyptic-sounding title springs from, shall we say, a semantic epiphany I recently had. Hang with me here. I think you’ll like this (or perhaps, indulgently, you’ll just […]

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“Hire Other Writers! Make $25-50+ an Hour for Doing Almost Nothing!” (if you’re really lucky…)

January 27, 2015

A month doesn’t go by that I don’t get an email or two from a (clearly marketing-averse) commercial writer proposing, in various and sundry versions, the following: “Since I’m sure you get plenty of overflow commercial freelancing work (not really, actually…), I’m wondering if you’ve ever thought about farming it out to others for a […]

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Why Writers Don’t “Deserve” to Make More than $5 to $10 an Article…

December 9, 2014

Something a little different for a change… This post originally appeared on Lori Vidmer’s Words on a Page Blog during “Writers Worth Week” in May of 2012. When I first sent it to Lori in response to her invitation to submit something for WWW, I thought it might be a bit…blunt, but she loved it, […]

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How Long Did It Take You to Become a Profitable Commercial Writer?

October 23, 2014

So, I recently got the following email – similar to many I’ve gotten over the years from what I affectionately refer to as “shortcut-hunters.” Can’t blame them – we all want the path of least resistance as we build our commercial writing practices. He wrote: I have been working as a freelancer now for a […]

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Is Your Website Bio Creating Trust or Indifference? (Guest Post)

September 11, 2014

Thanks, Stephanie, for a great post on a rarely-discussed component of our freelance copywriting web sites. It’s all about having everything on your site (yes, even the information about YOU) geared towards those things your visitors/prospects really care about—not just talking about ourselves. When your clients, or your clients’ clients, visit a page you’ve written, […]

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What’s Your “Discomfort Threshold” for Growing Your Writing Business?

August 13, 2014

During one of my commercial writing group-coaching series a few years back I had a candid email exchange with a participant about a question she’d submitted to be addressed in session. It was: What can I do to stay motivated during those periods when my business-building efforts yield nothing? She then analyzed her question—rather dispassionately, […]

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