Has “Busyness” Become an Excuse for a Lack of Professional Courtesy?

July 8, 2014

A commercial-writing coaching client of mine recently sent me this missive about the outcome of a quote she’d given a prospect for a freelance copywriting project. I quoted, then called/left a voicemail, then emailed (waiting a few days to a week between each). The company never wrote me back. It’s frustrating because it’s so rude [...]

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Put These In Place, and You’ll Grow Your Copywriting Business Faster and with Less Stress

May 30, 2014

So, a few days ago, I had a morning self-publishing coaching call with a client, after which I was thinking of heading over to the pool at the gym to do my laps. Now, I’m a pretty disciplined guy when it comes to exercise, but I’m also human, so, if I start getting busy, and [...]

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Do You Manage Your “To-Do” List, Or Does It Manage You? (Guest Post)

May 1, 2014

Got this great guest post from writer, author and coach Daphne Gray-Grant, with an intriguing take on “To-Do” lists. I must confess, I never looked at it this way, but, when you stop to think about it, it makes all the sense in the world: if you don’t tackle the things that are important, but [...]

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Living This Crucial Sales/Marketing Principle Will Make You a Better Copywriter

March 26, 2014

I ran this piece below as a feature this month in the March edition of The Well-Fed E-PUB. But I wanted to also post it here, so I could get feedback from all of you (and partly because I’m on an extended trip away, and want to make my life easier…;) Would love to hear [...]

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From What Background Did You Come to Commercial Freelancing?

February 27, 2014

One of the things I love about this field of ours is that there are few backgrounds one can’t leverage into a freelance commercial writing career. Over the years, I’ve crossed paths with commercial writers who started out as doctors, nurses, lawyers, teachers, engineers, bankers, software salesman, PR people, undertakers, farmers, accountants, scientists, and many [...]

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Can You Share Some Examples of *Useful* Commercial Freelancing Jargon?

January 21, 2014

Got an email recently from a budding copywriter with a big worry. She wrote: What is the language of marketing? What kinds of jargon can I expect when I talk to marketing execs? I am concerned that in meetings or conference calls, I might find myself up against a foreign language of sorts because I [...]

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