Is Your Website Bio Creating Trust or Indifference? (Guest Post)

September 11, 2014

Thanks, Stephanie, for a great post on a rarely-discussed component of our freelance copywriting web sites. It’s all about having everything on your site (yes, even the information about YOU) geared towards those things your visitors/prospects really care about—not just talking about ourselves. When your clients, or your clients’ clients, visit a page you’ve written, [...]

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What’s Your “Discomfort Threshold” for Growing Your Writing Business?

August 13, 2014

During one of my commercial writing group-coaching series a few years back I had a candid email exchange with a participant about a question she’d submitted to be addressed in session. It was: What can I do to stay motivated during those periods when my business-building efforts yield nothing? She then analyzed her question—rather dispassionately, [...]

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Has “Busyness” Become an Excuse for a Lack of Professional Courtesy?

July 8, 2014

A commercial-writing coaching client of mine recently sent me this missive about the outcome of a quote she’d given a prospect for a freelance copywriting project. I quoted, then called/left a voicemail, then emailed (waiting a few days to a week between each). The company never wrote me back. It’s frustrating because it’s so rude [...]

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Put These In Place, and You’ll Grow Your Copywriting Business Faster and with Less Stress

May 30, 2014

So, a few days ago, I had a morning self-publishing coaching call with a client, after which I was thinking of heading over to the pool at the gym to do my laps. Now, I’m a pretty disciplined guy when it comes to exercise, but I’m also human, so, if I start getting busy, and [...]

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Do You Manage Your “To-Do” List, Or Does It Manage You? (Guest Post)

May 1, 2014

Got this great guest post from writer, author and coach Daphne Gray-Grant, with an intriguing take on “To-Do” lists. I must confess, I never looked at it this way, but, when you stop to think about it, it makes all the sense in the world: if you don’t tackle the things that are important, but [...]

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Living This Crucial Sales/Marketing Principle Will Make You a Better Copywriter

March 26, 2014

I ran this piece below as a feature this month in the March edition of The Well-Fed E-PUB. But I wanted to also post it here, so I could get feedback from all of you (and partly because I’m on an extended trip away, and want to make my life easier…;) Would love to hear [...]

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