How Do You Deal with the Unimaginative Client?

September 10, 2013

Got the following note from a reader and fellow commercial freelancer: I wrote a website recently in which I dropped the reader right into the environment of the business and took them on a tour of the facility, while describing their experience of the place. Nice flow, lots of mental imagery, etc., if I do [...]

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Why Aren’t You B2B Writers Doing More of these Lucrative Projects? (Guest Post)

July 30, 2013

PB Note: Gordon Graham is the reigning guru of white papers, and he sent me this great overview of the craft (and its exceptionally promising potential). Seriously consider picking up his brand-new new book, “White Papers for Dummies,” an excellent soup-to-nuts primer that’s been called a “must-read that contains priceless information you just can’t find [...]

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Instead of Just Sharing “What You Do” with Clients, Share “Who You Are”…

June 18, 2013

I went to a networking function recently, and struck up a conversation with a middle-aged gentleman who’d recently moved to Atlanta from Minneapolis. He offered event-production services including light/sound design, DJ’ing, and more. Since his business often involved subcontracting—especially his DJ business—we got to talking about his experiences hiring people in Atlanta versus the upper [...]

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What You Do When You Do What You Do (Guest Post)

April 19, 2013

PB Note: Great guest post from freelance medical writer and author Laurie Lewis. I must confess, I have been less than rigorous in always keeping track of my time. But, it doesn’t take a genius to figure out that getting a handle on exactly how your time gets split up between different project-related tasks could [...]

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“Commercial Writing” Has Many Faces (as these Unusual Projects Prove…)

March 1, 2013

So, I’ve been working on an interesting commercial freelancing project lately, one that doesn’t fit the typical list I (and others) rattle off to explain the kinds of things we commercial writers do: “marketing brochures, ad copy, newsletters, web content, direct mail, case studies, etc.” Here’s the deal… Every year, a group of folks from [...]

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Trying to Make the Transition from Employee to Full-Time Commercial Writer? (Guest Post)

February 7, 2013

Great guest post from fellow commercial freelancer (and fellow Atlantan), Don Sadler. Don’s carved out quite a lucrative niche in his area of specialty, and how it all came about is a good story. I hope it can serve as a good discussion catalyst, and can spur others who’ve either been there as well (or [...]

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