Are You Guilty of “Esoterrorism”?

August 10, 2011

Got this great guest post from Wisconsin FLCW Clayton Grow. Great message certainly for all the commercial freelancers writing for technical client, but really applicable to ANY of us. Every industry has its jargon and corporate-speak, and even if it’s not technical, it can still be just as incoherent to an uninitiated reader. And that’s [...]

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This Writer’s Clients Give Him a Check Every Month (Thanks to a Tough Economy…)

June 30, 2011

So, a few months back, in the April 2011 Well-Fed E-PUB, I ran the following Main Course about retainers from Visalia, CA commercial freelancer Tim Lewis (tim@tlcopy.com, http://www.tlcopy.com).
Retainers – essentially a guaranteed monthly income from a commercial writing client – can be wonderful things. Not to mention especially welcome in a tough economy – [...]

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Meet Someone Like This and Your Copywriting Business Will Soar…

June 13, 2011

At first blush, it didn’t seem like such a fortuitous meeting. It was 1994, my stumbling, halting first year as a commercial freelancer. On the side, I was writing columns for a local Atlanta rag. I’d been put in touch with the graphic designer who was laying out the publication I was writing for, to [...]

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Stories Like This Prove Big Companies Don’t Always Have Their Act Together…

May 23, 2011

So, I went out for a lunch the other day to my local Jason’s Deli. Pretty big chain – good, thick Dagwood-style sandwiches, great salad bar, etc. And no, I’m not getting free coupons for plugging them here. Just giving credit where it’s due, since I’m about to do the opposite as well…
Anyway, so while [...]

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Turning Kind Deeds to Writing Income: Helping Funeral Homes Minister to Families (Guest Post)

May 5, 2011

PB Note: Got this really intriguing guest post from Chicago-area commercial freelancer Melanie Jongsma – a great thought-starter to get your creative wheels turning. I invite you to view it not as one about someone doing “memorial folders,” but rather, as the story of someone who looked beyond the typical commercial writing box and found [...]

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Have You Tried the “Reluctant Rock Star Close” to Deal With Waffling Prospects?

April 18, 2011

Was on the phone the other day with a commercial writing coaching client. She has an established commercial freelancing business with a number of solid, longtime clients that call on her regularly. AND, she wanted to land a few new ones, feeling she needed to broaden her base a bit.
Well, seems the prospecting process has [...]

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Design: Graphically Designing | Development: Gamajo Tech