From the category archives:

Getting Clients Like a Well Fed Writer

What Do You Say to a Prospect Who Asks for This?

May 21, 2015

I recently got an email from one of my sidecar-coaching clients—and a budding commercial writer. He’d made contact with an interested prospect who then sent him the following email: I’d like to get a quote for a first project with you – to try you out. If the first one goes well, we feel there’d [...]

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Why Writers Don’t “Deserve” to Make More than $5 to $10 an Article…

December 9, 2014

Something a little different for a change… This post originally appeared on Lori Vidmer’s Words on a Page Blog during “Writers Worth Week” in May of 2012. When I first sent it to Lori in response to her invitation to submit something for WWW, I thought it might be a bit…blunt, but she loved it, [...]

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Has “Busyness” Become an Excuse for a Lack of Professional Courtesy?

July 8, 2014

A commercial-writing coaching client of mine recently sent me this missive about the outcome of a quote she’d given a prospect for a freelance copywriting project. I quoted, then called/left a voicemail, then emailed (waiting a few days to a week between each). The company never wrote me back. It’s frustrating because it’s so rude [...]

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Commercial-Writing Clients with Money vs. Ones Without: Like Night and Day…

May 30, 2012

I got an email from a recent Well-Fed Group Coaching participant that made me smile for a few reasons. She wrote: This is all becoming less and less theoretical and more real. Which is eerie. It seems I’m beginning to live in your make-believe world! Too funny. I swear, it’s as if, until people experience [...]

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Speak Up and Grow Your Commercial Writing Business…

February 28, 2012

About a month and a half before my holiday trip to Ohio this past December to visit family, I Googled “Ohio Writers Groups,” and found one right in my kin’s neighborhood, Western Ohio Writers Association. Shot an email to the executive director of the group (Gery Deer, also a commercial freelancer), letting him know I’d [...]

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Tried These “Under-the-Radar” Marketing Tactics for Your Writing Business? (Guest Post)

January 10, 2012

Got this great guest post from busy and talented commercial writer, Lori Widmer. As important as marketing is, it’s also something that so often gets turned into this big, gnarly, scary exercise that ends up reliably but unnecessarily freaking out commercial freelancers. NOT that it’s some piece ‘o cake, but, as Lori points out, it [...]

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