From the category archives:

Getting Clients Like a Well Fed Writer

Has “Busyness” Become an Excuse for a Lack of Professional Courtesy?

July 8, 2014

A commercial-writing coaching client of mine recently sent me this missive about the outcome of a quote she’d given a prospect for a freelance copywriting project. I quoted, then called/left a voicemail, then emailed (waiting a few days to a week between each). The company never wrote me back. It’s frustrating because it’s so rude [...]

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Commercial-Writing Clients with Money vs. Ones Without: Like Night and Day…

May 30, 2012

I got an email from a recent Well-Fed Group Coaching participant that made me smile for a few reasons. She wrote: This is all becoming less and less theoretical and more real. Which is eerie. It seems I’m beginning to live in your make-believe world! Too funny. I swear, it’s as if, until people experience [...]

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Speak Up and Grow Your Commercial Writing Business…

February 28, 2012

About a month and a half before my holiday trip to Ohio this past December to visit family, I Googled “Ohio Writers Groups,” and found one right in my kin’s neighborhood, Western Ohio Writers Association. Shot an email to the executive director of the group (Gery Deer, also a commercial freelancer), letting him know I’d [...]

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Tried These “Under-the-Radar” Marketing Tactics for Your Writing Business? (Guest Post)

January 10, 2012

Got this great guest post from busy and talented commercial writer, Lori Widmer. As important as marketing is, it’s also something that so often gets turned into this big, gnarly, scary exercise that ends up reliably but unnecessarily freaking out commercial freelancers. NOT that it’s some piece ‘o cake, but, as Lori points out, it [...]

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Meet Someone Like This and Your Copywriting Business Will Soar…

June 13, 2011

At first blush, it didn’t seem like such a fortuitous meeting. It was 1994, my stumbling, halting first year as a commercial freelancer. On the side, I was writing columns for a local Atlanta rag. I’d been put in touch with the graphic designer who was laying out the publication I was writing for, to [...]

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Turning Kind Deeds to Writing Income: Helping Funeral Homes Minister to Families (Guest Post)

May 5, 2011

PB Note: Got this really intriguing guest post from Chicago-area commercial freelancer Melanie Jongsma – a great thought-starter to get your creative wheels turning. I invite you to view it not as one about someone doing “memorial folders,” but rather, as the story of someone who looked beyond the typical commercial writing box and found [...]

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