From the category archives:

Writing Like a Well Fed Writer

Poorly Thought-Out Marketing Materials Are Everywhere (and with BIG Names on Them…)

April 27, 2009

So, I get my monthly cell phone bill from Verizon (yeah, I’m naming names; maybe someone will forward this to them and they’ll get their act together…). So, in it were a few of these slick little inserts. One of them had this headline: “Get Mobile Broadband on the Nation’s Largest 3G Network!”
The copy [...]

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How Diversified Is YOUR Work “Portfolio”?

September 26, 2008

The economy is teetering. Huge financial institutions are crashing and burning. The government, afraid of the ripple effects of their demise, is debating a huge bailout. Unemployment is at its highest level in years. A lot of people struggling out there. And, through all this, happily, I’m busier than ever and enormously grateful I’m a [...]

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So, What Commercial Writing Projects Are You Working on These Days?

August 7, 2008

In my case, too many, if my long absence from the blog is any indication…. But that’s a good thing (the “being-busy”? thing, not the “not-blogging”? thing) . And I’ve taken my own advice (from the 7/22/08 post below) and started asking for more money, and no one’s balking. I’m telling you, when [...]

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What Commercial Writing Pearl Would You Share As a Guest Blogger?

June 23, 2008

I pride myself on being able to write “multi-tasking” copy – like the headline above. Yes, this post is both a call for guest bloggers and a call for great commercial freelancing business subjects/ideas/strategies in your comments.
I gotta say, I’ve truly been blown away by the brilliant, wise, and insightful blog commentary from [...]

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Even Seasoned Scribes Fret Over “Just-Turned-In” Copy…

June 4, 2008

I recently got a note from a fellow FLCW and friend of mine up in New York. Here’s what he wrote:
Peter: Do you sometimes anguish over the waiting period, after you’ve submitted work to a client and then anticipate their thumbs-up or thumbs-down response? As I write these words, I’m waiting on [...]

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Sucky Writing Skills (in Business World) = Good Writing Opportunities (for Us!)

May 19, 2008

A column in my local paper this morning was yet one more gloomy drumbeat of many these days about the sorry state of writing skills amongst young people. According to a recent Pew Research Center Study, “64% of teens report that the informal styles often found in electronic communication do bleed into their school work” [...]

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