From the category archives:

Writing Like a Well Fed Writer

Got Some Examples of Clever Wordplay Like This?

August 25, 2015

Okay, a lighter subject, given that it’s still summer—for a few more weeks anyway—and I’m not feeling so serious today… And that’s probably because I just back from vacation not long ago. Escaped to the blessed cool of New England for a few weeks—a nice respite from Atlanta’s “95’s” dog days (i.e., both the average […]

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Why Commercial Writers Earn More Than Regular “Freelance Writers”

December 17, 2013

When I first wrote the original piece noted below, it struck me as a subject on which I’d love to get some feedback from you guys. Look for other such posts (I know, recycling content, but all for a good cause…;) In the November 2013 Well-Fed E-PUB, my Appetizer course shared a recent client experience […]

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Do You React Like This When You See Something You Wrote Years Ago?

October 25, 2013

So, a few weeks back, I get an email from one of my favorite graphic-design partners*, asking for a favor. This is how we roll, by the way. We trade out services: she designs my book related business cards, flyers, and even some of my sites, and I do copy for her sites and promo […]

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One Big Reason Why Commercial Writing Pays Better and Resists “Off-Shoring” (and Why this Other Kind of Writing Doesn’t…)

November 8, 2011

Okay, possibly just a “mental gymnastics” piece, but you be the judge…;) Read an interesting book recently: Drive – The Surprising Truth About What Motivates Us, by Daniel Pink (author of Free Agent Nation and A Whole New Mind). While some of the stuff was a bit obvious (e.g.; money/prestige/titles doesn’t motivate everyone…no kidding), Pink […]

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What’re Your Grammatical Pet Peeves (OR “Gee-Whiz” Facts…)?

September 9, 2011

Okay, time for a little levity. No sticky situations, anxious anecdotes or dicey dilemmas from the commercial writing world. Just some good old-fashioned griping – about grammar. Got the idea for this post a few weeks back when I managed to run afoul of a friend’s pet peeve by writing, “I’ll try and do _____.” […]

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Be a Good Storyteller, Be a Better Copywriter

April 13, 2010

I was sitting with a client the other day in a marathon on-site session. We were putting together a high-level presentation for a major executive pitch coming up in a few days. They’d brought me in because the presentation, in its current form – for the most part cut-‘n-pasted from an earlier version – just […]

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Design: Graphically Designing | Development: Gamajo Tech