From the category archives:

Well Fed Writing Success

THIS Is What Clients Want. Are You Delivering It?

February 9, 2009

Just got off the phone with one of my regular commercial writing clients after a semi-lovefest of good feelings. The Background: She calls me late one Friday and tells me she needs a sales sheet (8 ½ x 11, front and back) for a new program they’re promoting. She apologized for waiting to the last [...]

Read the full article →

Why “Copywriting Success Summit 2008″ Might Not Make Sense For You…

September 8, 2008

Okay, unless you’ve been in a cave or a coma for the past two weeks, you’ve heard plenty about the signature event for commercial copywriters: Copywriting Success Summit 2008, coming in October to a computer near you…
I know, we’re promoting the heck out of the thing, but hey, think about it:
1) [...]

Read the full article →

Repeat After Me: “I Will Ask for More Money Next Time…”

July 22, 2008

Money. More money. Lots more money. With any luck and a bunch of hard work, that’s the financial trajectory of the typically competent commercial freelancer’s career. I started out at $50 an hour in 1994, and over time that rose to $60, $75, $85, $95, $100, $110, and finally $125 (of course, when working on [...]

Read the full article →

How Important Has Being “Forgettable” Been to Your Success?

June 29, 2008

Say you had some home fix-it project that you hired someone to take care of, because you’ve just got too much going on. You’re thinking, he’ll show up, get the details, and then he’ll go to work. You’ll go back to your to-do list until an hour or so later, when he calls to you [...]

Read the full article →

Next Entries →

Design: Graphically Designing | Development: Gamajo Tech