From the category archives:

Well Fed Writing Success

Take a Customer Service Lesson from this Amazing Company…

February 2, 2012

So, check this out… I few months back, I finally got around to returning a pair of sweatpants to Lands’ End that I’d bought a few years back to exchange for a new pair. They’d lost their elasticity in the waist, which made them droopy and draggy. And hey, when you’re a work-at-home commercial writer, [...]

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Stories Like This Prove Big Companies Don’t Always Have Their Act Together…

May 23, 2011

So, I went out for a lunch the other day to my local Jason’s Deli. Pretty big chain – good, thick Dagwood-style sandwiches, great salad bar, etc. And no, I’m not getting free coupons for plugging them here. Just giving credit where it’s due, since I’m about to do the opposite as well… Anyway, so [...]

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Got a Guest Post for The Well-Fed Writer Blog? (Now Three Years Old!)

March 29, 2011

Okay, so I tried this waaaaaaay back when, shortly after the blog’s launch – asking for guest posts. Got a few submissions from my fellow commercial freelancers, but after a while, things sort of fizzled out. And yours truly had to load that big blog burden back on my shoulders. I know, get out your [...]

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Might This Guy’s Process Win You More – and More Loyal – Clients?

January 6, 2011

Had a chat recently with a commercial freelancer with whom I had a long-term mentoring relationship last year. Our goal was to give his business-building efforts some serious structure and discipline (i.e., regular cold calling and ongoing follow-up), as he ramped up a former part-time commercial copywriting practice to full-time and operational. As of late [...]

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Good Clients (Like this One) Understand a Good Writer’s Value (and Will Pay…)

December 13, 2009

I couldn’t have scripted it better myself. A little background…. Got a call from a prospect in early November. About 18 months earlier (May 2008), the local daily, The Atlanta-Journal Constitution, did a “Why I Love My Job” feature on yours truly in the Sunday paper. Following a few live seminars I’d done in March [...]

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Generalist or Specialist? (P.S. Seeking a Few Successful Generalists for Webinar…)

July 13, 2009

(Sorry it’s been so long since the last post. The book launch (and myriad technical issues) have kept me hopping of late. We’re back on track…) Finishing up a round of work for one of my regular commercial freelancing clients recently, I once again paused to savor my original choice to be a commercial writing [...]

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