From the category archives:

Well Fed Writing Success

Good Clients (Like This One) Understand a Good Writer’s Value (and Will Pay…)

December 13, 2009

I couldn’t have scripted it better myself. A little background….
Got a call from a prospect in early November. About 18 months earlier (May 2008), the local daily, The Atlanta-Journal Constitution, did a “Why I Love My Job” feature on yours truly in the Sunday paper. Following a few live seminars I’d done in March [...]

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Generalist or Specialist? (P.S. Seeking a Few Successful Generalists for Webinar…)

July 13, 2009

(Sorry it’s been so long since the last post. The book launch (and myriad technical issues) have kept me hopping of late. We’re back on track…)
Finishing up a round of work for one of my regular commercial freelancing clients recently, I once again paused to savor my original choice to be a commercial writing [...]

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THIS Is What Clients Want. Are You Delivering It?

February 9, 2009

Just got off the phone with one of my regular commercial writing clients after a semi-lovefest of good feelings. The Background: She calls me late one Friday and tells me she needs a sales sheet (8 ½ x 11, front and back) for a new program they’re promoting. She apologized for waiting to the last [...]

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Why “Copywriting Success Summit 2008″ Might Not Make Sense For You…

September 8, 2008

Okay, unless you’ve been in a cave or a coma for the past two weeks, you’ve heard plenty about the signature event for commercial copywriters: Copywriting Success Summit 2008, coming in October to a computer near you…
I know, we’re promoting the heck out of the thing, but hey, think about it:
1) [...]

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Repeat After Me: “I Will Ask for More Money Next Time…”

July 22, 2008

Money. More money. Lots more money. With any luck and a bunch of hard work, that’s the financial trajectory of the typically competent commercial freelancer’s career. I started out at $50 an hour in 1994, and over time that rose to $60, $75, $85, $95, $100, $110, and finally $125 (of course, when working on [...]

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How Important Has Being “Forgettable” Been to Your Success?

June 29, 2008

Say you had some home fix-it project that you hired someone to take care of, because you’ve just got too much going on. You’re thinking, he’ll show up, get the details, and then he’ll go to work. You’ll go back to your to-do list until an hour or so later, when he calls to you [...]

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