From the category archives:

Writing Like a Well Fed Writer

Be a Good Storyteller, Be a Better Copywriter

April 13, 2010

I was sitting with a client the other day in a marathon on-site session. We were putting together a high-level presentation for a major executive pitch coming up in a few days. They’d brought me in because the presentation, in its current form – for the most part cut-‘n-pasted from an earlier version – just [...]

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Writing This Bad Highlights a Whole Other Writing World

March 3, 2010

Let’s dispense with weighty commercial writing matters for a moment and have a little comic relief. A few weeks back, an accomplished writer friend of mine sent me a link to an article, along with this note: “Holy crap, this is what passes for writing these days?!”
Here’s the link.
I read it, my jaw slowly [...]

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Good Copywriters Don’t Let Clients Insult Their Customers’ Intelligence…

October 3, 2009

So, I use this web-based service to manage book sales, ebook downloads and other jobs on the publishing side of my business (I’m being vague here so as to not name names, though, given the circumstances, I’m not exactly sure why…).
In any case, I pay this company $1000 a year for this service. Not [...]

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Kickbutt Writing Skills Still One of the Most Effective Marketing Strategies…

August 10, 2009

Was updating the customer testimonials on my commercial writing site the other day, and came across this one (excerpted):
“Not only does Peter intuitively grasp where we need to go with a project, but his writing truly inspires my design. Bottom line, Peter’s spoiled me with his talent and he’s always my first choice.”
Now, I [...]

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Poorly Thought-Out Marketing Materials Are Everywhere (and with BIG Names on Them…)

April 27, 2009

So, I get my monthly cell phone bill from Verizon (yeah, I’m naming names; maybe someone will forward this to them and they’ll get their act together…). So, in it were a few of these slick little inserts. One of them had this headline: “Get Mobile Broadband on the Nation’s Largest 3G Network!”
The copy [...]

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How Diversified Is YOUR Work “Portfolio”?

September 26, 2008

The economy is teetering. Huge financial institutions are crashing and burning. The government, afraid of the ripple effects of their demise, is debating a huge bailout. Unemployment is at its highest level in years. A lot of people struggling out there. And, through all this, happily, I’m busier than ever and enormously grateful I’m a [...]

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Design: Graphically Designing | Development: Gamajo Tech