From the category archives:

Writing Like a Well Fed Writer

One Big Reason Why Commercial Writing Pays Better and Resists “Off-Shoring” (and Why this Other Kind of Writing Doesn’t…)

November 8, 2011

Okay, possibly just a “mental gymnastics” piece, but you be the judge…;)
Read an interesting book recently: Drive – The Surprising Truth About What Motivates Us, by Daniel Pink (author of Free Agent Nation and A Whole New Mind). While some of the stuff was a bit obvious (e.g.; money/prestige/titles doesn’t motivate everyone…no kidding), [...]

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What’re Your Grammatical Pet Peeves (OR “Gee-Whiz” Facts…)?

September 9, 2011

Okay, time for a little levity. No sticky situations, anxious anecdotes or dicey dilemmas from the commercial writing world. Just some good old-fashioned griping – about grammar. Got the idea for this post a few weeks back when I managed to run afoul of a friend’s pet peeve by writing, “I’ll try and do _____.” [...]

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Be a Good Storyteller, Be a Better Copywriter

April 13, 2010

I was sitting with a client the other day in a marathon on-site session. We were putting together a high-level presentation for a major executive pitch coming up in a few days. They’d brought me in because the presentation, in its current form – for the most part cut-‘n-pasted from an earlier version – just [...]

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Writing This Bad Highlights a Whole Other Writing World

March 3, 2010

Let’s dispense with weighty commercial writing matters for a moment and have a little comic relief. A few weeks back, an accomplished writer friend of mine sent me a link to an article, along with this note: “Holy crap, this is what passes for writing these days?!”
Here’s the link.
I read it, my jaw slowly [...]

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Good Copywriters Don’t Let Clients Insult Their Customers’ Intelligence…

October 3, 2009

So, I use this web-based service to manage book sales, ebook downloads and other jobs on the publishing side of my business (I’m being vague here so as to not name names, though, given the circumstances, I’m not exactly sure why…).
In any case, I pay this company $1000 a year for this service. Not [...]

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Kickbutt Writing Skills Still One of the Most Effective Marketing Strategies…

August 10, 2009

Was updating the customer testimonials on my commercial writing site the other day, and came across this one (excerpted):
“Not only does Peter intuitively grasp where we need to go with a project, but his writing truly inspires my design. Bottom line, Peter’s spoiled me with his talent and he’s always my first choice.”
Now, I [...]

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Design: Graphically Designing | Development: Gamajo Tech