From the category archives:

The Business Of The Well Fed Writer

Can You Share Some Examples of *Useful* Commercial Freelancing Jargon?

January 21, 2014

Got an email recently from a budding copywriter with a big worry. She wrote: What is the language of marketing? What kinds of jargon can I expect when I talk to marketing execs? I am concerned that in meetings or conference calls, I might find myself up against a foreign language of sorts because I [...]

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How Do You Deal with the Unimaginative Client?

September 10, 2013

Got the following note from a reader and fellow commercial freelancer: I wrote a website recently in which I dropped the reader right into the environment of the business and took them on a tour of the facility, while describing their experience of the place. Nice flow, lots of mental imagery, etc., if I do [...]

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What You Do When You Do What You Do (Guest Post)

April 19, 2013

PB Note: Great guest post from freelance medical writer and author Laurie Lewis. I must confess, I have been less than rigorous in always keeping track of my time. But, it doesn’t take a genius to figure out that getting a handle on exactly how your time gets split up between different project-related tasks could [...]

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Why Estimating Copywriting Projects Is Like Learning to Play Tennis…

November 27, 2012

I got an email from a commercial writer recently voicing a common concern: The one sticking point I keep running into is not knowing how many hours a project will take me to complete (and the obvious quoting struggle related to that). Do you know any resources where I can find that information? By trolling [...]

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Why Aren’t You Still Working with that Client from 2008 (or Earlier)?

September 11, 2012

I recently heard from an old commercial writing client for whom I hadn’t worked in probably five or six years. She had a small copywriting project, along with a vague “and we’ve got a few other things cooking we might need your help with.” Always a nice treat when old clients surface, but there’s always [...]

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Are You Striking a Balance Between a Serious Writing Business and a Generous Spirit?

July 19, 2012

I landed a new commercial writing client some time back – a graphic designer a few states away who’d found me via the web. His freelance copywriter had walked out the prior week and he was stuck with some looming deadlines – one just 24 hours away. When I gave him a quote (with a [...]

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Design: Graphically Designing | Development: Gamajo Tech