From the category archives:

The Business Of The Well Fed Writer

Are You Seeing this “Client Expectation” in Your Market?

January 19, 2016

Got this email from a budding commercial freelancer in New Jersey, who wrote: I am in Central New Jersey, and I am seeing people who were previously “writers” now resurfacing as “marketing experts.” I’ve had a couple of them tell me that it’s not enough just to be a writer anymore, that you need to […]

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Even After 22 Years as a Copywriter, I Still Wrestle with This One…

December 8, 2015

So, I’ve been dealing with several cases of “scope creep” of late: when a copywriting project goes beyond the agreed-upon (in writing) parameters. We’d like to think it’s pretty cut and dried: If the project scope goes beyond what you contracted, they pay more. Period. And, sometimes it is easy, and the client “gets it,” […]

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“Hire Other Writers! Make $25-50+ an Hour for Doing Almost Nothing!” (if you’re really lucky…)

January 27, 2015

A month doesn’t go by that I don’t get an email or two from a (clearly marketing-averse) commercial writer proposing, in various and sundry versions, the following: “Since I’m sure you get plenty of overflow commercial freelancing work (not really, actually…), I’m wondering if you’ve ever thought about farming it out to others for a […]

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Put These In Place, and You’ll Grow Your Copywriting Business Faster and with Less Stress

May 30, 2014

So, a few days ago, I had a morning self-publishing coaching call with a client, after which I was thinking of heading over to the pool at the gym to do my laps. Now, I’m a pretty disciplined guy when it comes to exercise, but I’m also human, so, if I start getting busy, and […]

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Can You Share Some Examples of *Useful* Commercial Freelancing Jargon?

January 21, 2014

Got an email recently from a budding copywriter with a big worry. She wrote: What is the language of marketing? What kinds of jargon can I expect when I talk to marketing execs? I am concerned that in meetings or conference calls, I might find myself up against a foreign language of sorts because I […]

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How Do You Deal with the Unimaginative Client?

September 10, 2013

Got the following note from a reader and fellow commercial freelancer: I wrote a website recently in which I dropped the reader right into the environment of the business and took them on a tour of the facility, while describing their experience of the place. Nice flow, lots of mental imagery, etc., if I do […]

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