From the category archives:

Getting Clients Like a Well Fed Writer

Growth in Temps: Bad Sign for Employees, Good Sign for Freelancers

February 16, 2010

Saw an interesting bit in the Associated Press this morning entitled: “Use of temps may no longer signal permanent hiring” (link).
Here’s an excerpt:
When employers hire temporary staff after a recession, it’s long been seen as a sign they’ll soon hire permanent workers. Not these days. Companies have hired more temps for four straight [...]

Read the full article →

Don We Now Our…Mental Armor for 2010

December 27, 2009

So, I’m hanging out with family for a few days in that dead zone at the end of the year, feeling like I need to be a little introspective….meaningful… significant… Y’know, that “let’s-reflect-on-2009” backwards glance (I know, many of you would just as soon not) “and-look-forward-to-2010” optimism (better).
Actually, all I really want to do [...]

Read the full article →

Which Has Been More Effective for You – Direct Mail or Email Marketing?

June 8, 2009

In the June 2009 issue of The Well-Fed E-PUB, I ran a piece summarizing copywriting guru Marcia Yudkin’s take on direct mail marketing vs. email marketing. Marcia came down on the side of using direct mail marketing to promote a commercial freelancing business, and for these reasons:
1) If you irritate a client with your email, [...]

Read the full article →

Twitter: Beyond the “Twivial” and Towards True “Twinfluence”…

May 20, 2009

Okay, so I’m not on Twitter yet but, against the odds, I’ve become intrigued. And I’m intrigued because I’ve decided to look beyond the silly, pointless “sharing-of-random-neural-firings” use of it that you often hear first about it (i.e., all the stuff that no one with anything even resembling a life would give a rat’s heiney [...]

Read the full article →

New (and free!) Report on Social Media Invites “The Question” Yet Again…

March 25, 2009

Good friend Michael Stelzner just released a killer report (and free, tool!) on social media, compiled from the input of some 900 folks. Entitled Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses, it’s available for download here.
Among the key findings?
Marketers are mostly new to [...]

Read the full article →

Is There Such a Thing as a Recession-Proof Client or Industry?

February 23, 2009

I do these group dinner gatherings to little ethnic holes-in-the-wall every month or so. Always fun. I put a menu together with the restaurant and anywhere from 15 to 50 people show up, pay a flat fee, and enjoy. Nice way to enjoy good food, community and conversation.
This one couple comes to most of [...]

Read the full article →

← Previous Entries

Design: Graphically Designing | Development: Gamajo Tech