From the category archives:

Getting Clients Like a Well Fed Writer

Speak Up and Grow Your Commercial Writing Business…

February 28, 2012

About a month and a half before my holiday trip to Ohio this past December to visit family, I Googled “Ohio Writers Groups,” and found one right in my kin’s neighborhood, Western Ohio Writers Association. Shot an email to the executive director of the group (Gery Deer, also a commercial freelancer), letting him know I’d [...]

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Tried These “Under-the-Radar” Marketing Tactics for Your Writing Business? (Guest Post)

January 10, 2012

Got this great guest post from busy and talented commercial writer, Lori Widmer. As important as marketing is, it’s also something that so often gets turned into this big, gnarly, scary exercise that ends up reliably but unnecessarily freaking out commercial freelancers. NOT that it’s some piece ‘o cake, but, as Lori points out, it [...]

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Meet Someone Like This and Your Copywriting Business Will Soar…

June 13, 2011

At first blush, it didn’t seem like such a fortuitous meeting. It was 1994, my stumbling, halting first year as a commercial freelancer. On the side, I was writing columns for a local Atlanta rag. I’d been put in touch with the graphic designer who was laying out the publication I was writing for, to [...]

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Turning Kind Deeds to Writing Income: Helping Funeral Homes Minister to Families (Guest Post)

May 5, 2011

PB Note: Got this really intriguing guest post from Chicago-area commercial freelancer Melanie Jongsma – a great thought-starter to get your creative wheels turning. I invite you to view it not as one about someone doing “memorial folders,” but rather, as the story of someone who looked beyond the typical commercial writing box and found [...]

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An Ode to “Good Clients” (i.e., Virtually All of Mine…)

March 10, 2011

I just got off the phone with one of my favorite commercial writing clients – someone who embodies what I like about most of my clients: she always thinks of me first when writing comes up (who wouldn’t love that?); values my contributions; respects me and my process; gives me enough time, attention, and input [...]

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This Writer’s Landing a Ton of Work Doing What So Many Companies Need…

February 8, 2011

Caught up with a commercial writing chum of mine on the West Coast recently (we’ll call him Joe). He told me about all the work he’s landed with his latest client. So many good lessons for commercial writers in his story, I just had to share it.
Joe landed the client through a friend. Do your [...]

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