From the category archives:

Getting Clients Like a Well Fed Writer

Tried These “Under-the-Radar” Marketing Tactics for Your Writing Business? (Guest Post)

January 10, 2012

Got this great guest post from busy and talented commercial writer, Lori Widmer. As important as marketing is, it’s also something that so often gets turned into this big, gnarly, scary exercise that ends up reliably but unnecessarily freaking out commercial freelancers. NOT that it’s some piece ‘o cake, but, as Lori points out, it [...]

Read the full article →

Meet Someone Like This and Your Copywriting Business Will Soar…

June 13, 2011

At first blush, it didn’t seem like such a fortuitous meeting. It was 1994, my stumbling, halting first year as a commercial freelancer. On the side, I was writing columns for a local Atlanta rag. I’d been put in touch with the graphic designer who was laying out the publication I was writing for, to [...]

Read the full article →

Turning Kind Deeds to Writing Income: Helping Funeral Homes Minister to Families (Guest Post)

May 5, 2011

PB Note: Got this really intriguing guest post from Chicago-area commercial freelancer Melanie Jongsma – a great thought-starter to get your creative wheels turning. I invite you to view it not as one about someone doing “memorial folders,” but rather, as the story of someone who looked beyond the typical commercial writing box and found [...]

Read the full article →

An Ode to “Good Clients” (i.e., Virtually All of Mine…)

March 10, 2011

I just got off the phone with one of my favorite commercial writing clients – someone who embodies what I like about most of my clients: she always thinks of me first when writing comes up (who wouldn’t love that?); values my contributions; respects me and my process; gives me enough time, attention, and input [...]

Read the full article →

This Writer’s Landing a Ton of Work Doing What So Many Companies Need…

February 8, 2011

Caught up with a commercial writing chum of mine on the West Coast recently (we’ll call him Joe). He told me about all the work he’s landed with his latest client. So many good lessons for commercial writers in his story, I just had to share it.
Joe landed the client through a friend. Do your [...]

Read the full article →

What Do You Think of “The Salad Dressing Rule”?

December 7, 2010

Got an email recently from a reader with a concern (and frustration…) we’ve all come up against at some point in our commercial writing careers. He wrote:
The challenge that’s just unnerving me is how to shift prospects’ minds from thinking they can do the writing themselves instead of paying a commercial freelancer $100+ an [...]

Read the full article →

← Previous Entries

Design: Graphically Designing | Development: Gamajo Tech