From the category archives:

Uncategorized

Is Your Website Bio Creating Trust or Indifference? (Guest Post)

September 11, 2014

Thanks, Stephanie, for a great post on a rarely-discussed component of our freelance copywriting web sites. It’s all about having everything on your site (yes, even the information about YOU) geared towards those things your visitors/prospects really care about—not just talking about ourselves. When your clients, or your clients’ clients, visit a page you’ve written, [...]

Read the full article →

What’s Your “Discomfort Threshold” for Growing Your Writing Business?

August 13, 2014

During one of my commercial writing group-coaching series a few years back I had a candid email exchange with a participant about a question she’d submitted to be addressed in session. It was: What can I do to stay motivated during those periods when my business-building efforts yield nothing? She then analyzed her question—rather dispassionately, [...]

Read the full article →

Do You Manage Your “To-Do” List, Or Does It Manage You? (Guest Post)

May 1, 2014

Got this great guest post from writer, author and coach Daphne Gray-Grant, with an intriguing take on “To-Do” lists. I must confess, I never looked at it this way, but, when you stop to think about it, it makes all the sense in the world: if you don’t tackle the things that are important, but [...]

Read the full article →

Living This Crucial Sales/Marketing Principle Will Make You a Better Copywriter

March 26, 2014

I ran this piece below as a feature this month in the March edition of The Well-Fed E-PUB. But I wanted to also post it here, so I could get feedback from all of you (and partly because I’m on an extended trip away, and want to make my life easier…;) Would love to hear [...]

Read the full article →

Why Aren’t You B2B Writers Doing More of these Lucrative Projects? (Guest Post)

July 30, 2013

PB Note: Gordon Graham is the reigning guru of white papers, and he sent me this great overview of the craft (and its exceptionally promising potential). Seriously consider picking up his brand-new new book, “White Papers for Dummies,” an excellent soup-to-nuts primer that’s been called a “must-read that contains priceless information you just can’t find [...]

Read the full article →

“Commercial Writing” Has Many Faces (as these Unusual Projects Prove…)

March 1, 2013

So, I’ve been working on an interesting commercial freelancing project lately, one that doesn’t fit the typical list I (and others) rattle off to explain the kinds of things we commercial writers do: “marketing brochures, ad copy, newsletters, web content, direct mail, case studies, etc.” Here’s the deal… Every year, a group of folks from [...]

Read the full article →

Design: Graphically Designing | Development: Gamajo Tech