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This Fallacy Trips Up a Lot of Writers (and Limits Their Income…)

April 14, 2015

I got this email recently from a newly-minted commercial freelancer: I recently quoted a tri-fold brochure and three cover letters for a local university. I gave a range of $650 to $735 for the project, but my proposal was turned down because of budget. Could you offer any advice about pricing writing jobs that fit [...]

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There IS No “Copywriting Industry”…

March 5, 2015

Relax. No, our field hasn’t suddenly shut its proverbial doors. No, all companies haven’t suddenly stopped hiring folks like us. Nothing that earth-shattering (or ridiculous). Rather, the above semi-apocalyptic-sounding title springs from, shall we say, a semantic epiphany I recently had. Hang with me here. I think you’ll like this (or perhaps, indulgently, you’ll just [...]

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Is Your Website Bio Creating Trust or Indifference? (Guest Post)

September 11, 2014

Thanks, Stephanie, for a great post on a rarely-discussed component of our freelance copywriting web sites. It’s all about having everything on your site (yes, even the information about YOU) geared towards those things your visitors/prospects really care about—not just talking about ourselves. When your clients, or your clients’ clients, visit a page you’ve written, [...]

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What’s Your “Discomfort Threshold” for Growing Your Writing Business?

August 13, 2014

During one of my commercial writing group-coaching series a few years back I had a candid email exchange with a participant about a question she’d submitted to be addressed in session. It was: What can I do to stay motivated during those periods when my business-building efforts yield nothing? She then analyzed her question—rather dispassionately, [...]

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Do You Manage Your “To-Do” List, Or Does It Manage You? (Guest Post)

May 1, 2014

Got this great guest post from writer, author and coach Daphne Gray-Grant, with an intriguing take on “To-Do” lists. I must confess, I never looked at it this way, but, when you stop to think about it, it makes all the sense in the world: if you don’t tackle the things that are important, but [...]

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Living This Crucial Sales/Marketing Principle Will Make You a Better Copywriter

March 26, 2014

I ran this piece below as a feature this month in the March edition of The Well-Fed E-PUB. But I wanted to also post it here, so I could get feedback from all of you (and partly because I’m on an extended trip away, and want to make my life easier…;) Would love to hear [...]

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