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Living This Crucial Sales/Marketing Principle Will Make You a Better Copywriter

March 26, 2014

I ran this piece below as a feature this month in the March edition of The Well-Fed E-PUB. But I wanted to also post it here, so I could get feedback from all of you (and partly because I’m on an extended trip away, and want to make my life easier…;) Would love to hear [...]

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Why Aren’t You B2B Writers Doing More of these Lucrative Projects? (Guest Post)

July 30, 2013

PB Note: Gordon Graham is the reigning guru of white papers, and he sent me this great overview of the craft (and its exceptionally promising potential). Seriously consider picking up his brand-new new book, “White Papers for Dummies,” an excellent soup-to-nuts primer that’s been called a “must-read that contains priceless information you just can’t find [...]

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“Commercial Writing” Has Many Faces (as these Unusual Projects Prove…)

March 1, 2013

So, I’ve been working on an interesting commercial freelancing project lately, one that doesn’t fit the typical list I (and others) rattle off to explain the kinds of things we commercial writers do: “marketing brochures, ad copy, newsletters, web content, direct mail, case studies, etc.” Here’s the deal… Every year, a group of folks from [...]

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Trying to Make the Transition from Employee to Full-Time Commercial Writer? (Guest Post)

February 7, 2013

Great guest post from fellow commercial freelancer (and fellow Atlantan), Don Sadler. Don’s carved out quite a lucrative niche in his area of specialty, and how it all came about is a good story. I hope it can serve as a good discussion catalyst, and can spur others who’ve either been there as well (or [...]

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Where Do You Draw Your “Line in the Sand” with Copywriting Clients?

January 10, 2013

In the last post, erstwhile copywriter/now graphic designer, Mike Klassen, on whom I can always depend for wisdom, shared this comment: When I started out, I hated the thought of losing any potential copywriting client. Now, I do little things to weed out the potential problem clients. One thing I will no longer do is [...]

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5 Reasons Why You Aren’t Where You Want To Be as a Commercial Freelancer (Guest Post)

October 23, 2012

If you listen to the news media, we’re living in “tough economic times” right now. But, if you keep listening to the same outlets, when aren’t we (according to them)? You however, and of course your writing business, don’t have to suffer through the “tough times” the media prescribes. In fact, you should completely ignore [...]

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Design: Graphically Designing | Development: Gamajo Tech