From the category archives:

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“Commercial Writing” Has Many Faces (as these Unusual Projects Prove…)

March 1, 2013

So, I’ve been working on an interesting commercial freelancing project lately, one that doesn’t fit the typical list I (and others) rattle off to explain the kinds of things we commercial writers do: “marketing brochures, ad copy, newsletters, web content, direct mail, case studies, etc.” Here’s the deal… Every year, a group of folks from [...]

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Trying to Make the Transition from Employee to Full-Time Commercial Writer? (Guest Post)

February 7, 2013

Great guest post from fellow commercial freelancer (and fellow Atlantan), Don Sadler. Don’s carved out quite a lucrative niche in his area of specialty, and how it all came about is a good story. I hope it can serve as a good discussion catalyst, and can spur others who’ve either been there as well (or [...]

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Where Do You Draw Your “Line in the Sand” with Copywriting Clients?

January 10, 2013

In the last post, erstwhile copywriter/now graphic designer, Mike Klassen, on whom I can always depend for wisdom, shared this comment: When I started out, I hated the thought of losing any potential copywriting client. Now, I do little things to weed out the potential problem clients. One thing I will no longer do is [...]

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5 Reasons Why You Aren’t Where You Want To Be as a Commercial Freelancer (Guest Post)

October 23, 2012

If you listen to the news media, we’re living in “tough economic times” right now. But, if you keep listening to the same outlets, when aren’t we (according to them)? You however, and of course your writing business, don’t have to suffer through the “tough times” the media prescribes. In fact, you should completely ignore [...]

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How I Get Copywriting Clients Through SEO: The Good, the Bad and the Ugly (Guest Post)

August 14, 2012

I don’t quite remember when I stumbled upon commercial writing as a viable freelance profession, but as soon as I did I was sold. My background was in event marketing and sales, which I enjoyed but wasn’t necessarily passionate about. I have always loved writing and I knew I wanted to do something using my [...]

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Lessons I’ve learned from landing clients on first dates (Guest Post)

May 3, 2012

Call it “inadvertent self-promotion”… Men With Pens recently ran a guest post about dating rules you can apply to client prospecting. Considering I’ve inadvertently won over a commercial writing client while on a first date, I found the post pretty funny. This has actually happened to me not once, but twice. Dating your clients? To [...]

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