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Generalist vs. Specialist, Part Two: FREE Webinar September 17th!

September 12, 2009

Back in July on this blog, we explored the age-old issue for commercial freelancers: In my commercial copywriting business, should I be a generalist or a specialist? (Read it here).
And when economic times are tough, it takes on even more importance. Which strategy is better in tight times? we ask. Well, grab a seat [...]

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Let Them Keep Thinking Writing is a Dead-End Game (More for Us…)

April 8, 2009

A reader recently sent me a link to an interesting piece in The Week, entitled “Is Writing for the Rich?” It was written by the editor himself, Francis Wilkinson, who concluded that the future of freelance writing is mighty bleak, and that, given the unfortunate current financial calculus of the craft, it’s become a field [...]

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How Important Has Being “Forgettable” Been to Your Success?

June 29, 2008

Say you had some home fix-it project that you hired someone to take care of, because you’ve just got too much going on. You’re thinking, he’ll show up, get the details, and then he’ll go to work. You’ll go back to your to-do list until an hour or so later, when he calls to you [...]

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Ta-Da! We Have TWFW Blog Liftoff…

March 30, 2008

Blog Post #1. I know, it’s about freakin’ time I did a blog, but better (years) late than never, I suppose. Over the past few years, I’d looked around, saw the unending din of cyber-blather filling the airwaves, and asked myself, “Do I have something worthwhile to add or will I just be making more [...]

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