Okay, a lighter subject, given that it’s still summer—for a few more weeks anyway—and I’m not feeling so serious today…
And that’s probably because I just back from vacation not long ago. Escaped to the blessed cool of New England for a few weeks—a nice respite from Atlanta’s “95’s” dog days (i.e., both the average high temps and humidity—yuck).
Anyway, one day, I found myself one day wandering around Vermont’s cool and compact capitol of Montpelier, and for an afternoon pick-me-up, wandered into this funky coffee shop called Capitol Grounds.
I looked up at their chalked menu board of energy-lifting libations, read it, read it again, and smiled big. While obviously, their store name played on their location in the shadow of the capitol building, the wordplay didn’t stop there.
Check out this picture of their menu board, and note the names up top, of their four different sizes of coffees.
I LOVE it. And if you’re a true word person, I’m guessing it’ll tickle you, too. When was the last time you saw a quadruple double-entrendre?
I’m sure you’ve got some of your own. Pictures are cool, but not necessary if you don’t have them. So, share your examples of the fruits of clever wordsmiths far and wide. Yes, a lighter post, but stuff like this gets our creative wells primed and pumping. It’s all about ideas.
Seen some cool wordplay like this, or on billboards or signage?
Seen a smart, snappy piece of commercial writing—ad, direct mail piece, web site, etc.?
Are Your Skills As Good As They Can Be?
Speaking of clever writing, and improving writing skills in general… Solid writing skills—far more than marketing ability—is the strongest predictor of long-term success as a commercial freelancer. With that in mind, the next Well-Fed Group Coaching series (my first in 18 months!) kicks off on September 15.
It’s new and improved, with a shorter format (just 9 days from start to finish), and a new focus on developing stronger commercial-writing chops. Just 4 of 15 available slots remain. If you’re looking to build enduring success into your practice, you want to check this out. Details, testimonials, and registration instructions here.
Want to be a guest blogger on TWFW Blog? I welcome your contribution to the Well-Fed writing community! Check out the guidelines here.
Here’s the image that went with Cathy Miller’s comment below. I can’t figure out how to insert an image into a comment, so I’m just going to add it to the end of my post here…