A month doesn’t go by that I don’t get an email or two from a (clearly marketing-averse) commercial writer proposing, in various and sundry versions, the following:
“Since I’m sure you get plenty of overflow commercial freelancing work (not really, actually…), I’m wondering if you’ve ever thought about farming it out to others for a lower rate than you charge, and keeping the difference. If you do anything like that, I’d love to be considered…”, etc., etc., etc.
Ah yes, subcontracting. I’ve never gone down this road, but when I focus on the best possible outcome (i.e., solid, reliable subs, steady work, and $25-50 an hour for every hour they bill, with minimal work on my part ), it can sound awfully tempting.
Though, it’s when I think of the worst-case scenario that I come crashing down to earth: Flaky, unreliable subs whose work you have to redo, and for that same $25-50 an hour. AND, in most cases, you’re handling all payments—from clients and to contractors—and all that entails). Makes me tired thinking about it. Pass.
I know it can work out well. The key, of course, is to find those totally “count-on-able” resources happy to work for less (and often far less) than the going rate in return for steady work they don’t have to chase.
In TWFW (p. 230), I share a cool story of a freelance commercial writer out in Montana who did subcontracting right, waking up one day and realizing she’d just made $4K off her subs in the prior month. Sweet.
Recently, got this email from a reader:
Thank you again for your book and the regular encouragement you send out. My writing career has really taken off, and I’m faced with a (good) dilemma.
I’ve found my commercial writing niche. I have regular clients I ghostwrite for each week, and they’d all like more of my time. I only work part time, as I have school-age kids. But, I hate to keep turning down steady gigs!
What are your thoughts about subcontracting out ghostwriting gigs (i.e., ghostwriting for a ghostwriter). Given that I’ve signed NDA’s (non-disclosure agreements) with most of my clients, I can’t see how this would work. Just wondering if you’ve have any creative solutions or ideas.
I wrote back:
I don’t have a lot of experience with subcontracting, so I can’t give you first-hand advice here. That said, your situation may not be as hopeless as you think.
If you were upfront with the client about how you were thinking of taking on a few writers to help you, ones you’d be personally overseeing every step of the way—they may not have a problem with it. Course, if they’re very attached to YOU and your skills and expertise in particular, it could make it trickier.
But again, make it clear you’ll be keeping very tight control over the creation of the content, and it can go a long way to easing their concerns. Also, if you couch it with the verbiage like, “I’m toying with the idea of…”, it gives you room to back-pedal, if indeed they express serious concerns about it.
And I really don’t think the NDA’s would be that big a problem. You could simply have your contractor sign them as well while explaining to the client that you will make it very clear to them how important non-disclosure is in our industry.
Subcontracting can be a tricky proposition, no question. It can also work out really well, if you find really good talented and reliable people to work with. If you don’t, obviously you can end up spending more time doing the same work than if you’d done it yourself.
Have you ever subcontracted out work—on a small or large scale?
If so, was it a good or bad experience?
What lessons have you learned from doing it?
Any other thoughts?
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