I went fulltime with my commercial writing business about three years ago. A scary move, as so many of you know, but within about six months, I was starting to build momentum. I was landing copywriting projects on a fairly regular basis, and some referrals were starting to come my way.
Then in late 2010, I got the dream offer: the opportunity to work on a long-term project for an organization located in Hawaii. I’d always wanted to live in Hawaii, so it was a fairly easy decision. It would be guaranteed income for 7-8 months, and I’d get to escape Colorado winter and walk on the beach every day after work. I mean, come on—it was a no-brainer! So, I packed up and headed to the islands.
My intentions were good at the start of the project. Of course I’d stick to my weekly marketing tasks. Yeah, the time zone difference might pose a bit of a challenge as far as cold calling, but I’d make it work. Right? Wrong.
What actually happened was…I went beachside and the marketing of my commercial freelancing business went by the wayside. And eight months later when the project was complete and my contract ended, the reality set in that I was going to be starting from scratch. And it was worse than I thought—I was literally back to square one.
I don’t regret accepting the opportunity, and not just because I got to spend eight months snorkeling and wearing flip-flops 24/7. It was an interesting project related to subject matter I’m passionate about. But truth be told, there’s a part of me that can’t help but wonder where my commercial copywriting business would be today if I hadn’t detoured and put all my eggs in one basket for almost a year. At the end of my contract, I found myself holding an empty basket and yelling, “Hey, where’d everybody go?”
If presented with the same opportunity again, I’d still take it. But I did learn some lessons about the long-term cost of working for just one client, and about the pitfalls of working on-site at the client’s location. For anyone who might be tempted to consider a similar opportunity, I’d offer the following food for thought:
1) Think carefully before accepting the project (yes, even in the case of tropical island locations). Ask yourself honestly how the decision will likely affect your business in the long run. Do you have the discipline needed to stick with your marketing efforts? Will it take a toll on your business, from a long-term perspective? If so, are you willing to start over when the contract ends?
2) If you do take on the project, insist on working from your own office. You can always attend meetings on-site when necessary. But working from your own location will help you look at the job as you would any other project, versus seeing yourself—and having them see you—as an employee.
3) If working on site is a requirement, maintain a professional, independent contractor attitude. Don’t let yourself get pulled into office politics, and beware of staff members who try to recruit you to their camp during in-house power struggles (and believe me, they will try). I’m not saying don’t ever socialize; just be sure and maintain the professional boundaries. If you get cornered in the coffee room by the company gossip king/queen, politely excuse yourself because of “that pressing deadline.”
4) Push for having only one point of contact, as far as submitting the work you do. This goes for any project, of course. We all know where the “road of multiple reviewers” leads. But it’s especially important when working on site. There’s nothing worse than having a steady stream of people stop by your desk to let you know how THEY think the article you’re writing should be revised.
5) Most importantly, maintain contact with your other current and previous clients—through a blog, newsletter, e-zine, etc. And make time each week for some regular marketing tasks (networking, cold calling, etc.). In his book The Seven Habits of Highly Effective People, Stephen Covey talks about the importance of P-PC (Production-Production Capability) Balance. Failing to maintain your production capability in favor of focusing solely on your current production is akin to killing the golden goose (production capability) that’s producing your golden eggs.
Have you ever been offered a long-term, fulltime project with a single client? Did you accept the offer, or did the long-term cost seem too great?
How did you keep up your marketing strategies and maintain ties with your other clients?
Did you work onsite, or did you insist on maintaining your autonomy by working from your own office?
If you worked onsite, what strategies helped you maintain your independent status?