From the monthly archives:

January 2011

Might This Guy’s Process Win You More – and More Loyal – Clients?

January 6, 2011

Had a chat recently with a commercial freelancer with whom I had a long-term mentoring relationship last year. Our goal was to give his business-building efforts some serious structure and discipline (i.e., regular cold calling and ongoing follow-up), as he ramped up a former part-time commercial copywriting practice to full-time and operational. As of late […]

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