From the monthly archives:

June 2010

How Do You Respond to Prospects Who Make Requests Like These?

June 21, 2010

So, I got an email the other day from a reader in the Northeast whose note underscored an issue we commercial freelancers wrestle with all the time. While this particular case seems a bit more straightforward (see my reply below), variations on this scenario can present challenges to writers like us. As a result, I’d [...]

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Simon Says: “People Don’t Buy What You Do; They Buy Why You Do It…”

June 2, 2010

A little intellectual gymnastics – with possible real-world application to the commercial freelancing business…. So, I was clicking through a few links I found on a writer friend’s web site the other day, and came across this guy, Simon Sinek (pronounced, unfortunately, “cynic,” though he’s anything but that…), whose site is “Start With Why.” Very [...]

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