From the monthly archives:

June 2010

How Do You Respond to Prospects Who Make Requests Like These?

June 21, 2010

So, I got an email the other day from a reader in the Northeast whose note underscored an issue we commercial freelancers wrestle with all the time. While this particular case seems a bit more straightforward (see my reply below), variations on this scenario can present challenges to writers like us. As a result, I’d [...]

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Simon Says: “People Don’t Buy What You Do; They Buy Why You Do It…”

June 2, 2010

A little intellectual gymnastics – with possible real-world application to the commercial freelancing business….
So, I was clicking through a few links I found on a writer friend’s web site the other day, and came across this guy, Simon Sinek (pronounced, unfortunately, “cynic,” though he’s anything but that…), whose site is “Start With Why.”
Very provocative stuff, [...]

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