March 21, 2010
It’s inevitable in an economic downturn. Clients using pricey creative agencies dump them and pull the work in-house. OR outsource it, as we’ve happily discussed in this forum (and elsewhere: check out the GREENS course at this link) to a more economical, low-overhead writer and designer team. Well, thanks again to commercial freelancer Robin Halcomb [...]
Read the full article →
March 3, 2010
Let’s dispense with weighty commercial writing matters for a moment and have a little comic relief. A few weeks back, an accomplished writer friend of mine sent me a link to an article, along with this note: “Holy crap, this is what passes for writing these days?!” Here’s the link. I read it, my jaw [...]
Read the full article →
