From the monthly archives:

March 2010

Ad Agency’s Solution to Client Pulling Work In-House Sounds Like the Freelancer Model…

March 21, 2010

It’s inevitable in an economic downturn. Clients using pricey creative agencies dump them and pull the work in-house. OR outsource it, as we’ve happily discussed in this forum (and elsewhere: check out the GREENS course at this link) to a more economical, low-overhead writer and designer team.
Well, thanks again to commercial freelancer Robin Halcomb [...]

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Writing This Bad Highlights a Whole Other Writing World

March 3, 2010

Let’s dispense with weighty commercial writing matters for a moment and have a little comic relief. A few weeks back, an accomplished writer friend of mine sent me a link to an article, along with this note: “Holy crap, this is what passes for writing these days?!”
Here’s the link.
I read it, my jaw slowly [...]

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