So, about a week ago, I get an email from a good friend and fellow commercial freelancer who’s presenting on an IABC panel on freelancing a few days later. She’s written to me to get my input on an issue of exceptional interest to the many would-be attendees. Her question is:
Can you sum up “the current state of freelancing” in two sentences?
Sounds like a logical question, and one phrased in precisely the manner we’ve all become accustomed to. After all, there’s the current State of the Union, of the healthcare debate, of male/female relationships, of the Atlanta dining scene, etc. So there must be a “current state of freelancing” as well, right? Well, actually, no.
Here’s my reply (with a few embellishments after the fact):
I’d actually take issue with your wording. There IS no “current state of freelancing.” Think about it. That implies some condition pervading ALL of the freelancing market, which, by definition, affects everyone. Sort of a silly notion, actually. There’s MY current state of freelancing, yours, and everyone else’s, and none of them have much to do with the others.
Our respective states are dependent on how good a writer each of us is, how broad a network we have, how aggressively we’ve been tapping into that network, and a ton of other things inherent to us alone and how we run our businesses.
Buying into the idea of a “current state of freelancing” is victimization waiting to happen. It implies a reality to whose dictates we’re all subject, and hence, can do little except ride the wave along with everyone else, and “wait for things to turn around.” Which is exactly what a lot of people are doing, having bought into the idea (after listening to what some “experts” said IS that current state) of a “force” beyond their control. I suppose some people just like to be told what to do next (or not do).
In truth, my current state of freelancing is pretty good, as are those of a lot of others I know. And part of the reason for that is because we realize our commercial freelancing businesses are OUR businesses, largely under OUR control.
Sure, many businesses have pulled, back, but many haven’t, and the work is out there. Magazine and newspaper writing? Absolutely, those arenas are way down, but that’s not our field of freelance copywriting. So, don’t buy into the gloom and doom. Remember: the average commercial freelancer needs such a tiny slice of the overall universe of freelance commercial writing work to do well.
How would you respond to the above question?
Why do you think people are so anxious to be told what the “reality” is?
Here we go with Part Two of the previous post. As you recall, I’d gotten an email from a commercial freelancer starting out, asking about business process (i.e., when I write, when I talk to clients, which we covered in the first post) as well as the age-old “meeting/no meeting” issue. Did I meet clients in person to discuss commercial projects, and how often? He was 90 minutes from the nearest big city and didn’t fancy the idea of shlepping himself through such a half-day (minimum) exercise if he could avoid it. He wrote:
One of the things I’m looking forward to as a freelancer is ditching the commute. Going to see a client in person would cost me two to three hours in travel time alone – not including the meeting itself. I currently work evenings, so I could do it, but I’d rather have meetings and project discussions with clients by phone and email.
I understand that you meet with clients locally. How much time per month do you spend traveling to and from in-person meetings? How many of your clients are too far away for in-person meetings? This is one area in which I’d rather emulate Bob Bly.
Referring, of course, to Bob’s well-known aversion to in-person meetings – considering them time-wasters. And I get it. They can be.
Bottom line, if that’s how you want to set up your business, in this day and age, you can absolutely do it. If you position yourself as a competent copywriter who can deliver the results and make your clients’ lives easier and their bottom lines fatter, you can set your own personal “Rules of Engagement.”
But even if you’re just starting out, you can still draw your line in the sand on this issue. Sure, having a rep as a crack copywriter gives you leverage in setting your terms, but you can just as easily play the “logistics” card: I live too far away to make meetings feasible.
Or as one copywriter shared with me: “Once I tell people I’d be happy to meet with them, but will have to charge them for travel time to and from, suddenly, they discover reasons why a meeting isn’t that important after all.” Amazing how that works. Moreover, clients are just as often driving a “no-meetings” policy – knowing as well that they can be unproductive. So, in most cases, it usually ends up being a non-issue.
My story? I will occasionally meet with clients, but that’s MY choice and MY call. Personally, I like getting out of the house now and then, and also like to know with whom I’m dealing and the best way to do that is see them face-to-face. That said, I have and have had plenty of clients over the years I’ve never met. Many are out of town, making it a moot point (and if those clients find you, then they’ve revealed themselves to obviously have no issue with a long-distance copywriter).
But, I’ve also got one right now who I’ve been working with for going on 18 months, who’s local. She’s put tons of money in my pocket and I wouldn’t know her if I fell over her in the street. And she hasn’t insisted or even wanted a face-to-face meeting in that time. Heck, I’M the one who’s been suggesting a meeting after all this time, but she’s strangely unmoved by my entreaties. Oh well.
So, to specifically answer my emailer’s questions, it happens rarely – maybe once a month these days. And when it does, I typically spend 30-45 minutes traveling, in total, MAX. And needless to say, when I do decide to go meet with a client, it’s usually because they ARE close by. Yes, I had more meetings when I first started out, but that was when the Internet was still young (geez, I’m dating myself…).
Do you still meet with clients?
Are you driving that reality or are they?
Have you adopted a “no-meetings” policy for your business? If so, gotten any resistance?
Do you run into (m)any clients who insist on face-to-face meetings?