Back in July on this blog, we explored the age-old issue for commercial freelancers: In my commercial copywriting business, should I be a generalist or a specialist? (Read it here).
And when economic times are tough, it takes on even more importance. Which strategy is better in tight times? we ask. Well, grab a seat and join the debate here.
I’ve been a generalist since Day One and I wouldn’t have it any other way. Love the variety, the access to a potentially much wider range of clients and for a bunch of other reasons. Marketing brochures, ad copy, newsletters, direct mail, sales sheets, case studies, speeches, video scripts, sales letters, landing page copy, headlines, tag lines, slogans, naming, book titling. The list goes on and on, and for a soup-to-nuts industry spectrum of companies.
I’ll fully admit that specialists who truly set themselves apart in their niche will likely make more money than me, and that’s just fine. I’d be a very unhappy camper if I had to do the same kind of project or write for the same kind of industry all the time.
Sort of like the guy who’s told by his doctor that if he doesn’t quit smoking, drinking and eating rich foods (all the stuff he enjoys), he’s only got 5 years to live, and but he’s got 10 if he cuts out all those bad things. And he decides, heck, I don’t WANT to live five years longer if I can’t enjoy those things.
Anyway, we’re not done with the Generalist/Specialist debate – literally and figuratively. I invite you to join yours truly, Peter Bowerman, Mr. Generalist – who’s made a most comfortable living writing for clients across the spectrum for going on 16 years – and Mr. Specialist, Michael Stelzner – who’s done pretty darn well focusing exclusively on white papers for many years – in a lively debate.
Thursday, September 17 at 3:00 EST for an hour. Be there.
There’s no charge for the event, but you need to register here to join us. Can’t join us? Register anyway and we’ll send you the recording!
We’ll debate the pros and cons of both sides (AND take your questions). And when we’re done, you’ll have the inside scoop on which path makes the most sense for you and your circumstances…