How Diversified Is YOUR Work “Portfolio”?

The economy is teetering. Huge financial institutions are crashing and burning. The government, afraid of the ripple effects of their demise, is debating a huge bailout. Unemployment is at its highest level in years. A lot of people struggling out there. And, through all this, happily, I’m busier than ever and enormously grateful I’m a freelancer. My feeling of “job security” is mighty high right about now. Why? Because I have income coming from many, many directions.

Good financial planners live by the mantra of “diversification.” Spread out your money across a broad array of investment vehicles, and you spread out your risk. Same with your work life. Put all your eggs in one work basket (i.e., a full-time job), and if tough times hit, you could lose all the eggs. Hence, the innate logic of the freelance model with its “multiple-clients” feature (and, yes, I know, freelancing is neither feasible nor a psychological fit for everyone, but I’m just sayin’…)

Those with income from a variety of avenues will simply weather economic storms better than most. Right now, I’ve got about 10 commercial writing clients I’m working with. Some big. Some small. But between all of them, they’ve kept me hopping. Love the variety. And I love even more the fact that each client doesn’t have to provide me a bunch of work for me to eat well. Add to that income from my book-related ventures – much of it of the blessed passive variety – and offshoot businesses: coaching, speaking, seminars, articles, etc., and life is good.

Yes, this has been a 15-year process – though the book side of things only the last eight – but it all starts somewhere. And I’m here to tell you: Life can be pretty cool, varied, interesting and lucrative when you’ve got lots of pots boiling on your professional stove.

Not surprisingly, it usually starts with having some specialized expertise or knowledge that’s valuable enough to enough other people to make it worth “monetizing” into books, ebooks, coaching, speaking, seminars, etc. Or simply a skill/talent that can command a healthy price on the market.

If you have multiple stream of writing-related income, what are they and how did they come about?

And if so, any suggestions/cautions/gushing reports to those considering it?

If you aren’t diversified as yet, but are pondering it, what possibilities have you considered?

Why “Copywriting Success Summit 2008” Might Not Make Sense For You…

Okay, unless you’ve been in a cave or a coma for the past two weeks, you’ve heard plenty about the signature event for commercial copywriters: Copywriting Success Summit 2008, coming in October to a computer near you…

I know, we’re promoting the heck out of the thing, but hey, think about it:

1) It really IS the first event of its kind for our kind – those of us happily writing for businesses large and small (brochures, ads, newsletters, white papers, direct mail, web content, case studies, etc.) and for serious hourly rates reaching up to $125 and well beyond.

2) It features those people whose voices and advice you’ve been listening to, following and trusting for a long time: Bly, Slaunwhite, Stelzner, yours truly and others.

3) You’ll have the opportunity to connect with a whole community of other copywriters to share ideas and best practices, before, during and well after the Summit.

4) Every minute of all 12 sessions is accessible from your computer without ever leaving the house (and if you have to miss one, we’ve got you covered with recordings and transcripts).

Can you blame us for being pretty pumped?

But let me say this: I’ve seen and been an active part of the preparation for this event. I’ve been involved in the discussions about what subjects to cover to provide the most value to you, our colleagues in this business. I know the time and care I and the others have put into creating solid, valuable and relevant content designed with one overarching goal in mind: to help you make more money.

In addition, I was part of the crucial discussion about cost, and the importance of setting the price at a level where people felt they had some “skin in the game” but where it was still well within reach of most anyone. And yes, allowing us – the event’s producers – to profit as well. The definition of “win-win.”

Why would the Summit NOT be a fit for you? If you’re an experienced commercial copywriter, making a good writing income and been at it 5-10+ years, much of what we’ll discuss, frankly, may be familiar to you. Do I think you’d still benefit by attending? No question. Heck, given the cost of the thing, one new idea put to use would easily pay for the summit dozens of times over. But I know we all have priorities. Understood.

But, if you’re new to the business and trying to get established, OR been at it for a few years, making some progress, but definitely ready to ratchet things up to a new level of income and client caliber, well, you’re who we’re talking to here.

“Will it be worth it?”

Well, all we can do is provide the best and most topical training possible and the rest is up to you. Given the line-up of speakers and subjects and the sheer volume of training involved, I’m feeling pretty good about us holding up our end. So, the question simply becomes:

Are you ready to take action on some solid income-boosting marketing strategies?

If not, then the Summit could offer the greatest training known to man and it wouldn’t matter. If you are ready, then it would appear we’re both in the right place at the right time.

P.S. FYI, if you visit the link and our talking spokesperson starts getting a little irritating, just mouse over her and you’ll have options to shut her down/off/up.

Got any questions or concerns about the summit?

If you’ve signed up, want to share your circumstances and motivation for doing so? What do hope to get from it?

If it’s not for you, know anyone who should know about it? If so, can you forward on the information to them?