From the monthly archives:

April 2008

What Was Your Most Unusual Commercial Writing Project?

April 25, 2008

Was doing a talk about commercial writing (www.wellfedwriter.com) recently when someone asked, “Isn’t writing for business pretty dull and uncreative?”? My reply? “I don’t glorify this field and won’t tell you you’ll get all your creative fulfillment from it. That said, I’m pleasantly surprised on a regular basis at the interesting, challenging – and dare [...]

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Why Do YOU Love the Freelance Life?

April 19, 2008

I was in downtown Atlanta a few weeks back, delivering a few seminars at a writers conference. I loooove getting out from behind my computer and mingling with the rest of humanity (and when they’re paying me, even better…). It’s part of the variety that makes me love this life I (we) have. Well, apparently, [...]

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The Power of NO…When Turning Down Work Just Feels Right…

April 11, 2008

So, I’m working on a project with this agency and they start hinting at this other gig. Seems they’ve been writing the copy for this consumer products line for seven years, and while the client is fine with the design work they’ve been doing, they’re just not thrilled with the copywriting. They wanted me to [...]

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The Adult Conversation About This Business…

April 6, 2008

Some months back, I got an email from a guy relatively new to the commercial writing field. He’d done a bit of work in one particular niche, liked it and was making a few bucks. He continued with this: “However, I want to go after the money, in whatever form is most easily gotten in [...]

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How NOT to Build Customer Loyalty…

April 2, 2008

Last year, I leased a postage meter from the company that shares my initials. Their introductory special offer became more understandable after seeing the bloated prices they charged for supplies. Some time back, I started getting regular “Low Ink!” warnings on the meter. Their cost to replace the slightly-bigger-than-a-pack-of-Tic-Tacs-sized cartridge? $47 + $8.50 shipping (UPS [...]

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Design: Graphically Designing | Development: Gamajo Tech